Institutional Rebranding


A longtime restaurateur wanted to revive a 60+ year old restaurant brand he had recently acquired and increase sales. The restaurant needed brand management both for the ownership transition and consistent, on point messaging.

Our Role:

The TAE team began reputation management and social media as we developed a marketing playbook for the brand. Continued brand management and specialized campaigns were also implemented as part of an institutional rebrand. 

TAE’s Solution:

·       Conducted surveys and market research as part of a marketing plan.

·       Team held regular strategy blasts to build out social campaigns.

  • Met with client and visited location multiple times as part of discover meetings and ongoing management.
  • Designed graphics for both brands to promote and build consistency in postings, in-store signage, logos and ads.
  • Celebrate institution as it was simultaneously undergoing a brand refresh. 

TAE’s Results:

·       Built comprehensive marketing plan that served as a guidebook for all marketing campaigns and efforts.

·       Managed social media campaigns and brand reputation efforts.