The Importance of Multiple Perspectives
Contributed by Bryce Ward
Group work – we have all had to do it at some point in our lives. In high school and college it meant a lot of … Read More >>
Entries by The Artist Evolution
How to Warm Up that Cold Lead
As the weather starts to cool off, it’s an appropriate time to talk about cold leads, specifically how to get the most out of your cold emails. A cold email … Read More >>
Negative Reviews
Nothing keeps us up at night quite like a negative online review. For those who pride themselves on the quality of their services and products, discovering that someone – or, … Read More >>
Find Your Story
In a capitalistic economy, everyone has to deal with competition. There’s simply no way around it. So, if you want to attract consumers, you have to first set yourself … Read More >>
Sell Your Pen
The goal of advertising, simply put, is to sell something. But more broadly, to advertise means to convince – meaning that everyone, regardless of their profession, can benefit from learning … Read More >>
Welcome New Interns!
Join us in welcoming our new interns, Hilary, Joanna and Lauren – we are excited to have them all this semester!
Hilary Norcross
Hilary grew up in Memphis, TN. … Read More >>
Location Based Targeting
Due to the unrelenting progression of technological advancements, modern advertising strategies are becoming ever more personalized, allowing businesses to optimize their marketing efforts and pin-point their intended audiences to a … Read More >>
Why You Need a Content Calendar
Having a content calendar is a little like meal prepping for the week. Gather all your necessary ingredients, spend a few dedicated hours in the kitchen, and voila! you have … Read More >>
#Chickenwar
During the past couple of weeks, restaurant chain Popeyes Chicken has stumbled its way into the social media spotlight as they accidentally pulled off one of the most successful product … Read More >>
Don’t Sleep on… Sleep
The word “entrepreneur” derives from the French entreprendre, meaning “to undertake,” and because everyone undertakes something in their lives, however formidable it may be, everyone is an entrepreneur to … Read More >>