Unpaid Influencers
Influencer Series, Part Two:
See part 1 here
Influencer marketing campaigns have quickly become the norm for brands looking to expand their reach to consumers in a less obtrusive way … Read More >>
Entries by The Artist Evolution
Influencer Series: Introduction
Contributed by Bryce Ward
Only three years ago, the word “influencer” was practically unknown and unused – now, it is one of the most important terms in modern marketing. One … Read More >>
Establishing Your Company’s Social Media Identity
Contributed by Bryce Ward
Back in 1997, the very first social media platform was born. The platform, named Six Degrees, had humble enough origins. Inspired by the “six degrees of … Read More >>
Traditional TV Advertising Vs. Streaming
Contributed by Bryce Ward
TV advertisements have long been a staple of marketing campaigns for both small and large companies, but with the ever-evolving digital landscape it is important to … Read More >>
The Relevancy of AI for Your Business
Contributed by Bryce Ward
Despite constant advancements in artificial intelligence, many people still scoff at the relevance of AI. For consumers, such a view is of little consequence; but for … Read More >>
Capitalize on Your Mishaps
Contributed by Bryce Ward
This past week a high-dollar restaurant in Manchester, England called Hawksmoor accidentally served a $5,700 bottle of wine to a customer who, presumably, ordered a much … Read More >>
The Weak Spot of Resumes
Contributed by Bryce Ward
When considering how best to grow your company, it seems reasonable to direct your attention to marketing; however, before you consider how to grow your company, … Read More >>
Instagram’s New Approach to Likes and What it Means for Your Business
Contributed by Bryce Ward
Starting this week, Instagram will be testing a new “like” feature in Canada that, if successful, may work itself over to the American social media landscape. … Read More >>
The Future of Smart Speakers and What it Means for your Business
Contributed by Bryce Ward
Each year it seems more and more people are having conversations with a speaker. “Hey Alexa, what’s the weather like?” “OK Google, play Bob Marley radio.” … Read More >>
Earth Day Everyday
Contributed by Bryce Ward
Earth Day 2019 has come and gone, but that doesn’t mean we should slip back into our ecologically careless ways. In reality, every day should be … Read More >>