Contributed by Bryce Ward Think Outside Away from the Box Whether you’re trying to better market your own company or someone else’s, one thing is certain: marketing relies upon creativity – without creativity, there can be no growth in a company. We are told that some people are inherently more creative-minded than others, and that […]
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Entries by The Artist Evolution
Contributed by Bryce Ward Despite all the technological advancements in communication, the written word has not only persevered but flourished. In an age where we can call someone and talk face-to-face over a cell phone in a matter of seconds, the old-fashioned written word has not only survived, but flourished. There are practical reasons why […]
Welcome to our two new interns, Claire and Madeline! Claire is a Public Relations major with a minor in communications and Madeline is a Journalism major with a concentration in Ad/PR. We are excited to have them both join us this semester!
Contributed by Elizabeth Shaver Once a week you stop by Dunkin’ Donuts en route to work to give yourself a well-deserved treat. Today is different though. You cruise up to the front door and notice it’s not “Dunkin’ Donuts” anymore…but instead “Dunkin.” You think, “Why would they drop the “Donuts?” Confused? Don’t worry, they’re still […]
Overview: A 50-year national Engineering & Architectural firm servicing Fortune 500 companies solicited our services, initially, for a brand refresh. . TAE’s Role: After consulting with key executive team members, the firm partnered with TAE for a Marketing Playbook and Implementation Program. TAE’s Solution: Craft a national marketing plan with executable campaigns Increase brand presence […]
Overview: An 85-year old, family-owned bank had several challenges including, PR and reputation management, a stale brand and lacked market presence. TAE’s Solution: TAE crafted a statewide marketing plan with media recommendations based on a predetermined advertising budget. In addition to executable campaigns, TAE refreshed their current brand while maintaining their roots which generated positive […]
Overview: An international juicer manufacturer using a price skimming strategy for their premium, high-end product struggled to increase conversion rates among other challenges. The Challenge: A global company, their biggest challenge was increasing conversion rates within a small, target market. Other challenges included primarily word-of-mouth advertising, increased competition, need for unique selling proposition, the founder’s […]
Overview: Fortune 500 auto dealership chain with 140+ locations and multiple brands faced challenges of timely response and execution from previous agencies. Our Role: TAE oversees all creative concepting and campaign collateral production for multiple brands to hundreds of locations every month with seamless execution. TAE’s Solution: A daily phone call with the client’s marketing […]
Contributed by: Bryce Ward Social media used to be much simpler – people logged on to watch adorable cat videos and “poke” their friends. This type of content still has a place in social media, today, but as new types of content began to surface and gain popularity, social media became a source for much […]
Contributed by Alyssa Antz That phrase “moving the needle forward” can sound like one of those business-jargon, string of words that leaves you thinking, what does that actually mean? Even more so, what does it look like in action, in reality? We say it a lot at our office. Along with “quarterbacking the project” and […]