Valerie grew up on Long Island, but has been enjoying the Natural State for 15 years. She has been working in advertising for over a decade. During that time, she has developed an effective system for developing memorable brands, researching the competition, identifying target customers, developing unique messaging, and creating go-to-market campaigns. She has her BA in Psychology and enjoys uncovering the motivations behind consumer behavior as the first step in any marketing piece. She is married and a mother of two amazing kids. In her free time, she enjoys theater, listening to live music, and the beach.