A Branding Lesson from Red Bull

Red Bull has solidified themselves as masters of marketing. We’re going to look at how they did it so you can implement some of their strategies into your own marketing.   Coca-Cola is a Soda Company; Gatorade is a Sports Drink company; Red Bull is a—Lifestyle? What makes Red Bull so special is that they have outgrown the label of an “energy drink company.” Sure, at their core, Red Bull sells energy drinks. But it’s what they do in addition to this that sets them apart from their competition and makes them stand out in the marketplace. On average, B2B…

5 Quick Ideas for B2B Growth

Here are 5 succeint ideas that you can implement now for your B2B marketing: Clearly define the outcome that you are wanting. Gain leverage from third party directories. Target your media spend where conversions are highest. Move into video marketing. Test everything. Put these into action today or contact us to implement them for you!

The #1 Mistake Businesses Make on LinkedIn

Businesses love LinkedIn. Unlike traditional social media platforms, LinkedIn welcomes businesses with open arms. The "platform for professional networking" forgoes algorithms designed to hide businesses' posts, and it does not force businesses to pull out their wallets if they want to reach their hard-earned followers (yes, we're looking at you Facebook). It comes at no surprise, then, that over 30 million businesses use LinkedIn as part of their marketing strategy. It is, quite frankly, much easier to find one's niche as a business on LinkedIn than on any other social media platform, just as it is much easier for an…

How to Get Rid of Negative Reviews

Nothing quite irks business owners like an unfounded negative review. They spend countless hours and untold amounts of energy toward building a good reputation for their business, only to have one person come along and spoil it. This may sound dramatic, but in a world where 90% of consumers read online reviews before visiting a business, and 88% trust online reviews from complete strangers as much as personal recommendations (the gold-standard of conversion-driving referrals), negative reviews can greatly damage a business's reputation amongst consumers (The Importance of Online Customer Reviews). Thankfully, there are strategies that business owners can employ to either…

Is Organic Marketing a Thing of the Past?

Unless your business is a household name, organically growing your social media presence—that is, growing a page without paying for boosted or promoted posts—can seem like an impossible task. As it turns out, that perception may not be too far from the truth. In the earlier years of social media, organically scaling a social media page was well within the realm of possibility. But as social media has evolved and platforms have become better at leveraging their services for monetary return, social media has increasingly become a pay-to-play, or rather, a pay-to-grow platform. One of the most telling examples of…
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