The #1 Mistake Businesses Make on LinkedIn

Businesses love LinkedIn. Unlike traditional social media platforms, LinkedIn welcomes businesses with open arms. The "platform for professional networking" forgoes algorithms designed to hide businesses' posts, and it does not force businesses to pull out their wallets if they want to reach their hard-earned followers (yes, we're looking at you Facebook). It comes at no surprise, then, that over 30 million businesses use LinkedIn as part of their marketing strategy. It is, quite frankly, much easier to find one's niche as a business on LinkedIn than on any other social media platform, just as it is much easier for an…

How to Get Rid of Negative Reviews

Nothing quite irks business owners like an unfounded negative review. They spend countless hours and untold amounts of energy toward building a good reputation for their business, only to have one person come along and spoil it. This may sound dramatic, but in a world where 90% of consumers read online reviews before visiting a business, and 88% trust online reviews from complete strangers as much as personal recommendations (the gold-standard of conversion-driving referrals), negative reviews can greatly damage a business's reputation amongst consumers (The Importance of Online Customer Reviews). Thankfully, there are strategies that business owners can employ to either…

Is Organic Marketing a Thing of the Past?

Unless your business is a household name, organically growing your social media presence—that is, growing a page without paying for boosted or promoted posts—can seem like an impossible task. As it turns out, that perception may not be too far from the truth. In the earlier years of social media, organically scaling a social media page was well within the realm of possibility. But as social media has evolved and platforms have become better at leveraging their services for monetary return, social media has increasingly become a pay-to-play, or rather, a pay-to-grow platform. One of the most telling examples of…

TAE Now Offering Marketing Services to Atlanta, Georgia

The Artist Evolution, a highly-rated, full-service marketing company serving Arkansas for over a decade, is expanding our traditional and digital marketing services to Atlanta, Georgia. Currently, The Artist Evolution specializes in web design, Google AdWords, Search Engine Optimization, creating a brand identity, and social advertising. The company has an extensive work portfolio, background, and reachability in digital marketing services across Arkansas and other parts of the USA. Address: 1175 Peachtree St NE, Atlanta, GA 30361 The original concept for The Artist Evolution began as a passion project for founder Derek Champagne in Hollywood California in 2005. As a serial entrepreneur…

Staying Connected with Consumers

Nearly every business, no matter size or type, has been negatively affected by the isolated measures of COVID-19 in one way or another—that much is certain. Thankfully, many businesses have found creative ways to pivot their products and services to keep their doors open and workers employed—the creativity of the restaurant industry, in particular, stands out. But unfortunately, not all businesses have been so lucky. The most detrimental aspect of the COVID-19 precautions has undoubtedly been the newfound distance placed between businesses and consumers—a necessary precaution, to be sure, but detrimental, nonetheless. In response, businesses have been working tirelessly to…
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