Influencer Series: Introduction

Contributed by Bryce Ward Only three years ago, the word “influencer” was practically unknown and unused – now, it is one of the most important terms in modern marketing. One glance at the Google Trends graph below will convey just how stratospheric the rise of influencers into our common language has been in recent years. But as is the case with anything new and successful, our knowledge of influencer marketing is far from complete. Influencer marketing is still evolving and will continue to evolve as long as social media (the launch pad from which it skyrocketed) does, too. In order…

Establishing Your Company’s Social Media Identity

Contributed by Bryce Ward Back in 1997, the very first social media platform was born. The platform, named Six Degrees, had humble enough origins. Inspired by the “six degrees of separation” theory – which claims that people are six or fewer social connections away from each other – Six Degrees was simply a way for people to preserve and rekindle personal relationships with friends and family, and to create new connections along the way. But since then, social media has become so much more. Perhaps one of the most intriguing developments to come out the social media revolution of the…

Traditional TV Advertising Vs. Streaming

Contributed by Bryce Ward TV advertisements have long been a staple of marketing campaigns for both small and large companies, but with the ever-evolving digital landscape it is important to take a few steps back and look at the current and future state of television. The steady decline of cable and satellite television in recent years has been well-known. Streaming services have been dominating the market because of they give users more flexibility in what they watch and at a cheaper price tag, too. In 2018, for example, Netflix usage surpassed cable and satellite TV for the first time,[1] a…

The Relevancy of AI for Your Business

Contributed by Bryce Ward Despite constant advancements in artificial intelligence, many people still scoff at the relevance of AI. For consumers, such a view is of little consequence; but for business owners and innovators, neglecting AI could mean being left in the dust by more forward-thinking competitors. Domino’s is a prime example of how successful companies are already beginning to implement AI technology into their everyday operations. In Australia and New Zealand, Domino’s has begun debuting an AI pizza scanner called “the DOM.” The scanner, which hangs above the cutting board in a Domino’s kitchen, will be able to identify…

Capitalize on Your Mishaps

Contributed by Bryce Ward This past week a high-dollar restaurant in Manchester, England called Hawksmoor accidentally served a $5,700 bottle of wine to a customer who, presumably, ordered a much more affordable one. Hawksmoor could’ve easily marked this mishap off as a costly mistake, scolded the employee responsible, and moved forward. Instead, they chose to capitalize off their blunder by utilizing social media. Soon after the incident, the restaurant posted this tweet: As you can see, this post garnered quite the response on Twitter, receiving upwards of 66,000 likes in only a handful of days. Hawksmoor’s canny marketing decision turned…
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