Is Organic Marketing a Thing of the Past?

Unless your business is a household name, organically growing your social media presence—that is, growing a page without paying for boosted or promoted posts—can seem like an impossible task. As it turns out, that perception may not be too far from the truth. In the earlier years of social media, organically scaling a social media page was well within the realm of possibility. But as social media has evolved and platforms have become better at leveraging their services for monetary return, social media has increasingly become a pay-to-play, or rather, a pay-to-grow platform. One of the most telling examples of…

TAE Now Offering Marketing Services to Atlanta, Georgia

The Artist Evolution, a highly-rated, full-service marketing company serving Arkansas for over a decade, is expanding our traditional and digital marketing services to Atlanta, Georgia. Currently, The Artist Evolution specializes in web design, Google AdWords, Search Engine Optimization, creating a brand identity, and social advertising. The company has an extensive work portfolio, background, and reachability in digital marketing services across Arkansas and other parts of the USA. Address: 1175 Peachtree St NE, Atlanta, GA 30361 The original concept for The Artist Evolution began as a passion project for founder Derek Champagne in Hollywood California in 2005. As a serial entrepreneur…

Staying Connected with Consumers

Nearly every business, no matter size or type, has been negatively affected by the isolated measures of COVID-19 in one way or another—that much is certain. Thankfully, many businesses have found creative ways to pivot their products and services to keep their doors open and workers employed—the creativity of the restaurant industry, in particular, stands out—but unfortunately, not all businesses have been so lucky. The most detrimental aspect of the COVID-19 precautions has undoubtedly been the newfound distance placed between businesses and consumers—a necessary precaution, to be sure, but detrimental, nonetheless. In response, businesses have been working tirelessly to minimize…

Navigating an Isolated Market: The Effect of COVID-19 on Businesses

Contributed by Bryce Ward   Humans are social beings. When times become hard, we naturally look to others for help. So when we were told that the solution to the current coronavirus pandemic is not to join hands with others but to stand six feet away from them, an unprecedented sense of confusion and uncertainty followed, especially for businesses. The economy—which depends entirely on the social relations of humans in order to thrive—has been greatly tested by these new isolated measures, leaving many business owners with a daunting problem to solve: how can a business—an entity reliant on social interaction—navigate…

The Art of the Rebrand: A Lesson from Dunkin’

 Contributed by Bryce Ward Rebrands are one of the most universally intriguing aspects of marketing, especially when household-name businesses decide to do it. Undergoing a drastic rebrand is like suddenly shaving off your beard or dying your hair pink—it never goes unnoticed and it often evokes some less than agreeable reactions. So when a well-known business decides to alter their identity, and tries to do it without upsetting their consumer base, grab some popcorn and a comfy chair. The most common, and relatively safe, type of rebrand is a logo design change. These types of rebrands almost always face some…
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