Navigating an Isolated Market: The Effect of COVID-19 on Businesses

Contributed by Bryce Ward   Humans are social beings. When times become hard, we naturally look to others for help. So when we were told that the solution to the current coronavirus pandemic is not to join hands with others but to stand six feet away from them, an unprecedented sense of confusion and uncertainty followed, especially for businesses. The economy—which depends entirely on the social relations of humans in order to thrive—has been greatly tested by these new isolated measures, leaving many business owners with a daunting problem to solve: how can a business—an entity reliant on social interaction—navigate…

The Art of the Rebrand: A Lesson from Dunkin’

 Contributed by Bryce Ward Rebrands are one of the most universally intriguing aspects of marketing, especially when household-name businesses decide to do it. Undergoing a drastic rebrand is like suddenly shaving off your beard or dying your hair pink—it never goes unnoticed and it often evokes some less than agreeable reactions. So when a well-known business decides to alter their identity, and tries to do it without upsetting their consumer base, grab some popcorn and a comfy chair. The most common, and relatively safe, type of rebrand is a logo design change. These types of rebrands almost always face some…

The #1 Mistake Businesses Make on LinkedIn

Businesses love LinkedIn, and for obvious reasons. Unlike most social media platforms, LinkedIn embraces them. With the more traditional platforms like Facebook, Twitter, and the like successfully finding one’s place as a business can be challenging because these platforms, by their very nature, prioritize non-commercial content. That isn’t to say that businesses cannot or should not shoulder their way into public eye—successfully doing so is both possible and extremely beneficial—but the fact remains that these platforms are not as welcoming to commercial content as LinkedIn. Ironically, however, the number one mistake many businesses make when posting on LinkedIn is taking…

How to Build a Following—the Organic Way

All businesses who are producing content share one goal: to increase their following. Whether it be on social media or through blog posts, businesses everywhere struggle to organically increase their reach to consumers. There are numerous ways to address this reach-issue, but there is one step in particular that businesses often overlook—and it so happens to be the most important. Before you even begin to think of things like SEO or social media ads to increase your reach, your first step should be to accurately and clearly define your audience. Even if you would like your audience to be every…

How to Make Your Voice Heard

Podcasts. You’ve heard of them, you’ve probably listened to some of them, but have you considered starting your own? According to a 2019 report, an estimated 22% of Americans listen to podcasts on a weekly basis—that’s 62 million Americans who are sitting back, relaxing, and listening to what someone has to say with open ears. It is this ability to gain consumer trust and build organic relationships with listeners that makes podcasting such an amazing marketing tool. However, not every podcast is necessarily successful, and walking the line between information and advertising is a delicate art, which is why TAE…
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