A Video is Worth a Thousand Social Media Posts

Not long ago many businesses scoffed at the idea of having a presence on social media, dismissing it as unnecessary or too “out there.” But those days are far gone, and now businesses are fighting for shoulder space in the hectic social media landscape. A similar transformation seems to be underway in the realm of visual media, specifically in regard to YouTube. Very few businesses are currently capitalizing on YouTube, but those who are incorporating it into their marketing strategies are winning big and ahead of the curve. We’re not talking about creating ads for other videos, either—although this form…

A Practical Solution to Procrastination

Procrastination—it is something that every one of us know all too well, and in today’s technologically saturated world, it is more prevalent than ever. Not too long ago, procrastination required a little bit of effort—if you wanted to know what the score was to last night’s game, you had to go hunt down a newspaper, or that one guy who knows way too much about sports—but now, when access to an endless amount of information and entertainment is just an arm’s reach away, procrastination requires hardly any effort at all. For productivity, this is obviously a big problem. Whether you…

A Marketing Case Study: Disney+

Contributed by Bryce Ward There is an extremely high chance that you have heard about Disney+ in recent weeks, and from a marketing stand-point this is quite the feat. For two years Disney had been preparing for their risky entry into the streaming service market, and on November 12th all of their preparations came to a head as they unleashed what has become the most unprecedented marketing campaign in recent memory. Disney achieved what most businesses do not even dare to dream – their goal was to reach at least 95% of their target audience, which equates to around 100…

The Importance of Multiple Perspectives

Contributed by Bryce Ward Group work – we have all had to do it at some point in our lives. In high school and college it meant a lot of awkward silences and large disparities in work contributions, but in the real world it means having to mesh multiple different points of view that rarely coincide. At times, this attempt to harmoniously combine multiple perspectives can seem like more trouble than it’s worth – “if only I could just work on this project alone” you may think to yourself, “then I could really get things done.” Group work is not…

How to Warm Up that Cold Lead

As the weather starts to cool off, it’s an appropriate time to talk about cold leads, specifically how to get the most out of your cold emails. A cold email is essentially an attempt, through written word, to make a stranger care about something you have to say or sell, and if you’ve ever tried to do this, you know just how difficult it can be. Just think about all those persistent mall vendors who have tried desperately to reel you into their booth – were they successful? Probably not. Convincing a stranger to listen to your pitch will always…
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