The Importance of Writing in Marketing

Contributed by Bryce Ward Social media, graphic design, commercials, e-blasts, print ads, branding… When you hear the word “marketing,” these are all things that are likely to pop into your mind. But the one thing that probably won’t pop into your mind (let’s pretend you stumbled onto this blog post without reading the title) is writing. As a copywriter myself—that is, a marketing-specific writer—I would be lying if I said this doesn’t elicit a little bit of concern in me, not because my source of income depends on the recognition of copywriters’ importance (although that may play a small part)…

LinkedIn Messaging: How to Write Messages that Convert

LinkedIn messaging can be an effective tool for building relationships with target audiences outside of your immediate network, but finding the right words to spark those relationships can be difficult.  The future of digital lead generation LinkedIn is a promising and modern alternative to traditional B2B outreach strategies such as cold-calling and in-person visits, especially in light of the social distancing norms which developed in 2020 and will continue to have an impact for years to come. Unlike with these more traditional strategies, individuals on LinkedIn are much more likely to be in a “business mindset” at the time that…

A Branding Lesson from Red Bull

Red Bull has solidified themselves as masters of marketing. We’re going to look at how they did it so you can implement some of their strategies into your own marketing.   Coca-Cola is a Soda Company; Gatorade is a Sports Drink company; Red Bull is a—Lifestyle? What makes Red Bull so special is that they have outgrown the label of an “energy drink company.” Sure, at their core, Red Bull sells energy drinks. But it’s what they do in addition to this that sets them apart from their competition and makes them stand out in the marketplace. On average, B2B…

5 Quick Ideas for B2B Growth

Here are 5 succinct ideas that you can implement now for your B2B marketing: Clearly define the outcome that you are wanting. Gain leverage from third party directories. Target your media spend where conversions are highest. Move into video marketing. Test everything. Put these into action today or contact us to implement them for you!

The #1 Mistake Businesses Make on LinkedIn

Businesses love LinkedIn. Unlike traditional social media platforms, LinkedIn welcomes businesses with open arms. The "platform for professional networking" forgoes algorithms designed to hide businesses' posts, and it does not force businesses to pull out their wallets if they want to reach their hard-earned followers (yes, we're looking at you Facebook). It comes at no surprise, then, that over 30 million businesses use LinkedIn as part of their marketing strategy. It is, quite frankly, much easier to find one's niche as a business on LinkedIn than on any other social media platform, just as it is much easier for an…
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