The “Write” Approach to Marketing

Contributed by Bryce Ward It’s probably been a while since you’ve last written an academic essay, and if you’re like most people, this doesn’t bring you much distress. Ironically, though, those grammar-obsessed English teachers from your high school and college days – who seemed to care way too much about comma placement and paragraph structure – can actually teach us a lot about marketing. The surprising reality is that many of the thought processes that go behind writing a good essay also go behind creating a successful marketing campaign. When you begin writing an essay, before you even think about…

Let’s Get Personal: How to Increase Engagement on B2C Emails

Contributed by Bryce Ward It’s no secret that consumers respond better to personalized emails than generic ones. When businesses treat their consumers like individuals instead of a collective group, they notice and respond accordingly. A study by Experian revealed that personalization in emails increases open rates by up to 26% – and that’s just to get your consumers’ attention. Once they’ve opened your email, the more personalized it is, the better. In an ideal world, we’d be able to send each and every one of our customers completely personalized and unique emails. But unless you have an extremely small consumer…

How to Stay Productive While Working Remote

Staying productive is easy when you’re in a location conducive to working, but when the time comes to leave the office and work remote (it almost always does), staying productive can become much more difficult. In order to manage the myriad of distractions and other challenges that arise while working remotely, we’ve compiled some tips that are sure to keep your productivity levels topped off. The first problem you’re sure to encounter while working remote is a disruption in consistency. It’s easy to take an office environment for granted – reliable wi-fi, quiet working spaces, access to amenities, and close…

Entrepreneurs Becoming Authors

Carpe diem – These are the words that an entrepreneur lives by. Door to door, state to state, country to country, entrepreneurs are willing to go anywhere and do anything if it means growing their business. But tell them they can grow their business by going into a dead quiet room, sitting down at a desk, and writing a book… suddenly they forget how to walk. Ironically enough, writing a book is one of the most effective tools an entrepreneur can use. Not only can it grow your business, it can increase your credibility within an industry and set yourself…

Influencer Series: Introduction

Contributed by Bryce Ward Only three years ago, the word “influencer” was practically unknown and unused – now, it is one of the most important terms in modern marketing. One glance at the Google Trends graph below will convey just how stratospheric the rise of influencers into our common language has been in recent years. But as is the case with anything new and successful, our knowledge of influencer marketing is far from complete. Influencer marketing is still evolving and will continue to evolve as long as social media (the launch pad from which it skyrocketed) does, too. In order…
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