Why Acknowledging Customer Feedback and Reviews Matters for Your Digital Marketing Plan

Closing the Customer Feedback Loop Digital avenues of access between businesses and their customers are plentiful these days, and no matter what your business sells, customer feedback and reviews matter now more than ever. Making the most of these interactions is an essential part of any savvy digital marketing strategy, as two-thirds of online consumers say they reference reviews when deciding whether or not to complete a purchase. That’s quite the spotlight at an incredibly important crossroads, so brands need to take steps to ensure their customer reviews and feedback shine. Responding to outreaches creates a closed-loop customer feedback system.…

The Benefits of a Brand Explanation Video

In today’s busy world, attention is its own form of currency, and sometimes a single medium just doesn’t catch the attention of drifting digital eyes. The average online attention span is just eight seconds, an incredibly short amount of time for a brand to make an effective impression. One solution that’s taken the business world by storm is brand explanation videos, as they are a varied, digestible form of content that effectively hooks an audience’s attention quickly and keeps it there with quality information. A well-made brand video can educate an audience, tell a unique story, and so much more—all…

The Pros and Cons of Social Media Marketing

One of the most common complaints business owners make about social media marketing is that putting your business on the social media platform is that the platform is so…well…public. When you run a great marketing plan, you can go viral and gain followers as well as customers. If you mess up…everyone, including your competitors, will know about it. So, if you are a business owner or manager, how can you delve into social media without going viral for all the wrong reasons? What Is Social Media? Social media are apps that people use to share content and communicate with each…

Google Broad Core Update: What Website Owners Should Know

You may have heard of Google broad core updates and if you’re like a lot of website owners this can cause some anxiety and have you questioning whether your site’s SEO may be negatively impacted or it will stand the test of the oh-so-intimidating broad core update.  So what is a broad core update? These are Google broad core updates rolled out every few months with the specific purpose to improve search results and make search results more relevant for Google users. Essentially, they are updates designed to increase the overall applicability of search results to ensure they’re useful to…

13 Ways to Improve Your Site’s SEO

Let’s face it. For many companies appearing high on the list of search engine appearances is make or break. Search engines, namely Google, can have a tremendous impact on brand awareness, industry influence and your bottomline. So, what does this mean? Search Engine Optimization, or SEO, should be a priority for most, if not all, competitive businesses. Sure, your product is better than the others, but no one is going to know about it if it’s not in front of their face. That’s why SEO is at the top of the list for most digital marketing strategies, and that’s why…
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