How to Warm Up that Cold Lead

As the weather starts to cool off, it’s an appropriate time to talk about cold leads, specifically how to get the most out of your cold emails. A cold email is essentially an attempt, through written word, to make a stranger care about something you have to say or sell, and if you’ve ever tried to do this, you know just how difficult it can be. Just think about all those persistent mall vendors who have tried desperately to reel you into their booth – were they successful? Probably not. Convincing a stranger to listen to your pitch will always…

Negative Reviews

Nothing keeps us up at night quite like a negative online review. For those who pride themselves on the quality of their services and products, discovering that someone – or, even worse, multiple people – left a disparaging review of your business can be a frustrating ordeal. It’s easy to simply dismiss these negative reviews and shift blame onto the customer, telling ourselves “Most people love our product. This person must not know what they are talking about” or “Whatever they complained about must’ve been a slip-up. Surely it’s a one-time thing”– but even if these things are true, taking…

Find Your Story

  In a capitalistic economy, everyone has to deal with competition. There’s simply no way around it. So, if you want to attract consumers, you have to first set yourself apart from your competition (in a good way, of course). People employ a variety of strategies in trying to achieve this uniqueness, but many end up falling short. For those who have grown tired from standing on their tip toes in a crowd of competition, there is a better way to set yourself apart: You must tell your story. Whether your brand is merely yourself or a conglomerate of people,…

Sell Your Pen

The goal of advertising, simply put, is to sell something. But more broadly, to advertise means to convince – meaning that everyone, regardless of their profession, can benefit from learning how to improve their advertising skills, because who doesn’t rely on persuasion at some point in their lives? However, if you’ve ever tried your hand at convincing someone (or multiple people), then you know that persuasion is a frustratingly difficult endeavor. It can often feel like trying to find your way blindfolded through a maze, constantly running into dead ends that you didn’t see coming, desperately hoping to find the…

Location Based Targeting

Due to the unrelenting progression of technological advancements, modern advertising strategies are becoming ever more personalized, allowing businesses to optimize their marketing efforts and pin-point their intended audiences to a degree that was previously unattainable. But despite the upside of this advertising gold rush, it’s crucial to recognize its inherent shortcomings so as not to go after fool’s gold. Location-based advertising is the most recent craze in the trend toward more personalized advertising approaches. In the United States alone, location-based mobile ad spending is projected to reach $38.7 billion by 2020 (which is roughly $12 billion more than 2019), according…
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