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Personal Brand / Thought Leadership
Fortune 500 former CEO needed help with thought leadership for new book launch, a personal brand strategy, and integration with newly acquired consulting firm.
TAE created a comprehensive strategy that leaned into proven track record, a new book release but also expanded into other channels such as podcasting, Alexa Skills, and LinkedIn to build a strong personal brand and showcase him as the thought leader in his industry.
- Strategy included collaboration efforts with publisher to compliment and fill in the gaps of their launch strategy.
- TAE strategy included detailed launch schedule with monthly action calendar.
Developed comprehensive brand strategy, combining existing resources and experiences to optimize book launch and build his personal brand as a thought leader within his industry and community.