New Restaurant Opening

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Overview:

Local restaurateur needed help building a new brand. The restaurant needed a cohesive brand story, brand management, and a strong marketing strategy to boost presence in the community and attract customers. During soft launch customers expressed desire for better flavors and experience.

Our Role:

The TAE team built out a marketing playbook and began reputation management while in the process of building out the plan. 

TAE’s Solution:

·       Conducted survey and market research as part of a marketing playbook to determine where improvements could be made with menu and overall customer experience.

·       Held regular strategy blasts as a team to build out social campaigns

  • Designed graphics for in-store signage, social media and ads tor consistency.
  • Developed tagline and refreshed brand story.
  • Began consistent social media content schedule. 

TAE’s Results:

·       Utilizing client discovery meetings, written questionnaire, surveys focused on reputation and reviewing existing client resource, TAE built a comprehensive marketing playbook to help increase sales and traffic.