How to Make Your Voice Heard

Podcasts. You’ve heard of them, you’ve probably listened to some of them, but have you considered starting your own? According to a 2019 report, an estimated 22% of Americans listen to podcasts on a weekly basis—that’s 62 million Americans who are sitting back, relaxing, and listening to what someone has to say with open ears. It is this ability to gain consumer trust and build organic relationships with listeners that makes podcasting such an amazing marketing tool. However, not every podcast is necessarily successful, and walking the line between information and advertising is a delicate art, which is why TAE…

A Video is Worth a Thousand Social Media Posts

Not too long ago businesses scoffed at the idea of having a presence on social media. But those days are far behind us, and now businesses are fighting for shoulder space in a hectic social media landscape. A similar transformation is underway in the realm of visual media, specifically YouTube. Very few businesses are currently capitalizing on YouTube, but those who do choose to embrace it are winning big and are far ahead of the curve. We’re talking about more than creating video ads—although they have their place—we’re talking about creating your own videos, your own foothold in the visual…

A Practical Solution to Procrastination

Procrastination—it is something that every one of us know all too well, and in today’s technologically saturated world, it seems to be more prevalent than ever. Not too long ago, procrastination required some effort—if you wanted to know what the score was to last night’s game, for example, you had to go hunt down a newspaper, or that one guy who knows way too much about sports. But now, when access to an endless amount of information and entertainment is just an arm’s reach away, procrastination requires hardly any effort at all. For productivity, this is obviously a big problem.…

A Marketing Case Study: Disney+

Contributed by Bryce Ward There is an extremely high chance that you have heard about Disney+ in recent weeks, and from a marketing stand-point this is quite the feat. For two years Disney had been preparing for their risky entry into the streaming service market, and on November 12th all of their preparations came to a head as they unleashed what has become the most unprecedented marketing campaign in recent memory. Disney achieved what most businesses do not even dare to dream – their goal was to reach at least 95% of their target audience, which equates to around 100…

The Importance of Multiple Perspectives

Contributed by Bryce Ward Group work – we have all had to do it at some point in our lives. In high school and college it meant a lot of awkward silences and large disparities in work contributions, but in the real world it means having to mesh multiple different points of view that rarely coincide. At times, this attempt to harmoniously combine multiple perspectives can seem like more trouble than it’s worth – “if only I could just work on this project alone” you may think to yourself, “then I could really get things done.” Group work is not…

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