How to Stay Productive While Working Remote

Staying productive is easy when you’re in a location conducive to working, but when the time comes to leave the office and work remote (it almost always does), staying productive can become much more difficult. In order to manage the myriad of distractions and other challenges that arise while working remotely, we’ve compiled some tips that are sure to keep your productivity levels topped off. The first problem you’re sure to encounter while working remote is a disruption in consistency. It’s easy to take an office environment for granted – reliable wi-fi, quiet working spaces, access to amenities, and close…

Entrepreneurs Becoming Authors

Carpe diem – These are the words that an entrepreneur lives by. Door to door, state to state, country to country, entrepreneurs are willing to go anywhere and do anything if it means growing their business. But tell them they can grow their business by going into a dead quiet room, sitting down at a desk, and writing a book… suddenly they forget how to walk. Ironically enough, writing a book is one of the most effective tools an entrepreneur can use. Not only can it grow your business, it can increase your credibility within an industry and set yourself…

Influencer Series: Introduction

Contributed by Bryce Ward Only three years ago, the word “influencer” was practically unknown and unused – now, it is one of the most important terms in modern marketing. One glance at the Google Trends graph below will convey just how stratospheric the rise of influencers into our common language has been in recent years. But as is the case with anything new and successful, our knowledge of influencer marketing is far from complete. Influencer marketing is still evolving and will continue to evolve as long as social media (the launch pad from which it skyrocketed) does, too. In order…

Establishing Your Company’s Social Media Identity

Contributed by Bryce Ward Back in 1997, the very first social media platform was born. The platform, named Six Degrees, had humble enough origins. Inspired by the “six degrees of separation” theory – which claims that people are six or fewer social connections away from each other – Six Degrees was simply a way for people to preserve and rekindle personal relationships with friends and family, and to create new connections along the way. But since then, social media has become so much more. Perhaps one of the most intriguing developments to come out the social media revolution of the…

Traditional TV Advertising Vs. Streaming

Contributed by Bryce Ward TV advertisements have long been a staple of marketing campaigns for both small and large companies, but with the ever-evolving digital landscape it is important to take a few steps back and look at the current and future state of television. The steady decline of cable and satellite television in recent years has been well-known. Streaming services have been dominating the market because of they give users more flexibility in what they watch and at a cheaper price tag, too. In 2018, for example, Netflix usage surpassed cable and satellite TV for the first time,[1] a…

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