Navigating an Isolated Market: The Effect of COVID-19 on Businesses

Contributed by Bryce Ward   Humans are social beings. When times become hard, we naturally look to others for help. So when we were told that the solution to the current coronavirus pandemic is not to join hands with others but to stand six feet away from them, an unprecedented sense of confusion and uncertainty followed, especially for businesses. The economy—which depends entirely on the social relations of humans in order to thrive—has been greatly tested by these new isolated measures, leaving many business owners with a daunting problem to solve: how can a business—an entity reliant on social interaction—navigate…

The Art of the Rebrand: A Lesson from Dunkin’

 Contributed by Bryce Ward Nothing grabs consumers' attention quite like a rebrand. Rebrands often invoke the same reactions as, say, full-beard to clean-shaven transformations—that is, reluctant acceptance or outright rejection. The goal of a business undertaking a rebrand is to transition to a new brand identity with as little turbulence as possible, but this rarely happens. People naturally resist change. If you're going to switch things up, there are many factors to consider. The most common, and relatively safe, type of rebrand is a logo design change. These types of rebrands almost always face some degree of push-back from consumers,…

How to Build a Following—the Organic Way

All businesses who are producing content share one goal: to increase their following. Whether it be on social media or through blog posts, businesses everywhere struggle to organically increase their reach to consumers. There are numerous ways to address this reach-issue, but there is one step in particular that businesses often overlook—and it so happens to be the most important. Before you even begin to think of things like SEO or social media ads to increase your reach, your first step should be to accurately and clearly define your audience. Even if you would like your audience to be every…

How to Make Your Voice Heard

Podcasts. You’ve heard of them, you’ve probably listened to some of them, but have you considered starting your own? According to a 2019 report, an estimated 22% of Americans listen to podcasts on a weekly basis—that’s 62 million Americans who are sitting back, relaxing, and listening to what someone has to say with open ears. It is this ability to gain consumer trust and build organic relationships with listeners that makes podcasting such an amazing marketing tool. However, not every podcast is necessarily successful, and walking the line between information and advertising is a delicate art, which is why TAE…

A Video is Worth a Thousand Social Media Posts

Not too long ago businesses scoffed at the idea of having a presence on social media. But those days are far behind us, and now businesses are fighting for shoulder space in a hectic social media landscape. A similar transformation is underway in the realm of visual media, specifically YouTube. Very few businesses are currently capitalizing on YouTube, but those who do choose to embrace it are winning big and are far ahead of the curve. We’re talking about more than creating video ads—although they have their place—we’re talking about creating your own videos, your own foothold in the visual…

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