A Marketing Case Study: Disney+

Contributed by Bryce Ward There is an extremely high chance that you have heard about Disney+ in recent weeks, and from a marketing stand-point this is quite the feat. For two years Disney had been preparing for their risky entry into the streaming service market, and on November 12th all of their preparations came to a head as they unleashed what has become the most unprecedented marketing campaign in recent memory. Disney achieved what most businesses do not even dare to dream – their goal was to reach at least 95% of their target audience, which equates to around 100…

The Importance of Multiple Perspectives

Contributed by Bryce Ward Group work – we have all had to do it at some point in our lives. In high school and college it meant a lot of awkward silences and large disparities in work contributions, but in the real world it means having to mesh multiple different points of view that rarely coincide. At times, this attempt to harmoniously combine multiple perspectives can seem like more trouble than it’s worth – “if only I could just work on this project alone” you may think to yourself, “then I could really get things done.” Group work is not…

How to Warm Up that Cold Lead

As the weather starts to cool off, it’s an appropriate time to talk about cold leads, specifically how to get the most out of your cold emails. A cold email is essentially an attempt, through written word, to make a stranger care about something you have to say or sell, and if you’ve ever tried to do this, you know just how difficult it can be. Just think about all those persistent mall vendors who have tried desperately to reel you into their booth – were they successful? Probably not. Convincing a stranger to listen to your pitch will always…

Negative Reviews

Nothing keeps us up at night quite like a negative online review. For those who pride themselves on the quality of their services and products, discovering that someone – or, even worse, multiple people – left a disparaging review of your business can be a frustrating ordeal. It’s easy to simply dismiss these negative reviews and shift blame onto the customer, telling ourselves “Most people love our product. This person must not know what they are talking about” or “Whatever they complained about must’ve been a slip-up. Surely it’s a one-time thing”– but even if these things are true, taking…

Find Your Story

  In a capitalistic economy, everyone has to deal with competition. There’s simply no way around it. So, if you want to attract consumers, you have to first set yourself apart from your competition (in a good way, of course). People employ a variety of strategies in trying to achieve this uniqueness, but many end up falling short. For those who have grown tired from standing on their tip toes in a crowd of competition, there is a better way to set yourself apart: You must tell your story. Whether your brand is merely yourself or a conglomerate of people,…

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