Personal Brand / Thought Leadership
Overview: Fortune 500 former CEO needed help with thought leadership for new book launch, a personal brand strategy, and integration with newly acquired consulting firm. TAE’s Solution: TAE created a comprehensive strategy that leaned into proven track record, a new book release but also expanded into other channels such as podcasting, Alexa Skills, and LinkedIn […]
Institutional Rebranding
Overview: A longtime restaurateur wanted to revive a 60+ year old restaurant brand he had recently acquired and increase sales. The restaurant needed brand management both for the ownership transition and consistent, on point messaging. Our Role: The TAE team began reputation management and social media as we developed a marketing playbook for the brand. […]
New Restaurant Opening
Overview: Local restaurateur needed help building a new brand. The restaurant needed a cohesive brand story, brand management, and a strong marketing strategy to boost presence in the community and attract customers. During soft launch customers expressed desire for better flavors and experience. Our Role: The TAE team built out a marketing playbook and began […]
Brand Story Development
Problem: A 65 year old heavy rigging and steel erection company, and leader in the industry, was sitting on a rich, multi-generational story that set it apart from its competitors, but was unsure how to tell it. Solution: Through interviews, strategic brand direction and cinematic filming, our team produced a powerful brand video that captured the essence […]
LinkedIn Outreach
Overview: Entrepreneur and Founder/President of 14 successful Mastermind groups wanted to expand his reach and awareness to business owners, CEOs, and leaders but didn’t have adequate time or resources. Our Role: As part of a broad scope marketing playbook, TAE manages LinkedIn outreach via messages sent and responded to on a weekly basis. TAE’s Solution: […]
Fortune 500 Auto Dealership
Overview: A Fortune 500 auto dealership chain with 140+ locations and multiple brands. TAE handles creative concepting for monthly promotions and other events and work closely with their marketing manager. Our Role: TAE team brainstormed multiple ideas for how to create an interactive piece for managers to work with during a meeting that would also […]
Engineering Firm
Overview: A 50-year national Engineering & Architectural firm servicing Fortune 500 companies solicited our services, initially, for a brand refresh. .TAE’s Role: After consulting with key executive team members, the firm partnered with TAE for a Marketing Playbook and Implementation Program. TAE’s Solution: Craft a national marketing plan with executable campaigns Increase brand presence Establish […]
Statewide Bank
Overview: An 85-year old, family-owned bank had several challenges including, PR and reputation management, a stale brand and lacked market presence. TAE’s Solution: TAE crafted a statewide marketing plan with media recommendations based on a predetermined advertising budget. In addition to executable campaigns, TAE refreshed their current brand while maintaining their roots which generated positive […]
Intl. Juicer Manufacturer
Overview: An international juicer manufacturer using a price skimming strategy for their premium, high-end product struggled to increase conversion rates among other challenges. The Challenge: A global company, their biggest challenge was increasing conversion rates within a small, target market. Other challenges included primarily word-of-mouth advertising, increased competition, need for unique selling proposition, the founder’s […]
Auto Dealership Case Study
Overview: Fortune 500 auto dealership chain with 140+ locations and multiple brands faced challenges of timely response and execution from previous agencies. Our Role: TAE oversees all creative concepting and campaign collateral production for multiple brands to hundreds of locations every month with seamless execution. TAE’s Solution: A daily phone call with the client’s marketing […]