Posts

A Branding Lesson from Red Bull

Red Bull has solidified themselves as masters of marketing. We’re going to look at how they did it so you can implement some of their strategies into your own marketing.Read More >>

The #1 Mistake Businesses Make on LinkedIn

Businesses love LinkedIn.

Unlike traditional social media platforms, LinkedIn welcomes businesses with open arms. The “platform for professional networking” forgoes algorithms designed to hide businesses’ posts, and it does not … Read More >>

How to Get Rid of Negative Reviews

Nothing quite irks business owners like an unfounded negative review. They spend countless hours and untold amounts of energy toward building a good reputation for their business, only to have … Read More >>

Is Organic Marketing a Thing of the Past?

Unless your business is a household name, organically growing your social media presence—that is, growing a page without paying for boosted or promoted posts—can seem like an impossible task. As … Read More >>

TAE Now Offering Marketing Services to Atlanta, Georgia

The Artist Evolution, a highly-rated, full-service marketing company serving Arkansas for over a decade, is expanding our traditional and digital marketing services to Atlanta, Georgia.

Currently, The Artist Evolution specializes … Read More >>

Staying Connected with Consumers

Nearly every business, no matter size or type, has been negatively affected by the isolated measures of COVID-19 in one way or another—that much is certain. Thankfully, many businesses have … Read More >>

Navigating an Isolated Market: The Effect of COVID-19 on Businesses

Contributed by Bryce Ward

 

Humans are social beings. When times become hard, we naturally look to others for help. So when we were told that the solution to the … Read More >>

The Art of the Rebrand: A Lesson from Dunkin’

 Contributed by Bryce Ward

Nothing grabs consumers’ attention quite like a rebrand. Rebrands often invoke the same reactions as, say, full-beard to clean-shaven transformations—that is, reluctant acceptance or outright rejection. … Read More >>

You Can Go Viral, Too: Exploring the Principle behind Jonah Berger’s Contagious Marketing

Many entrepreneurs mistakenly assume that their product doesn’t have what it takes to go viral just because it isn’t very exciting or intriguing, but in reality, any product—however inherently mundane Read More >>

How to Become a Top-of-Mind Brand

The underlying goal of all advertising can be boiled down to one aim: to make one’s brand top-of-mind to consumers in its respective market. Unless you are one of the … Read More >>