Posts

You Can Go Viral, Too: Exploring the Principle behind Jonah Berger’s Contagious Marketing

Many entrepreneurs mistakenly assume that their product doesn’t have what it takes to go viral just because it isn’t very exciting or intriguing, but in reality, any product—however inherently mundane Read More >>

How to Become a Top-of-Mind Brand

The underlying goal of all advertising can be boiled down to one aim: to make one’s brand top-of-mind to consumers in its respective market. Unless you are one of the … Read More >>

A Video is Worth a Thousand Social Media Posts

Not too long ago businesses scoffed at the idea of having a presence on social media. But those days are far behind us, and now businesses are fighting for shoulder … Read More >>

Advertising in an Increasingly Digital Landscape

Contributed by Bryce Ward

When trying to better understand the nature of advertising, it helps to refer to its Latin origin. “Advertise” can be traced back to the Latin verb, … Read More >>

Market Segmentation – Are You Optimizing It?

Contributed by Bryce Ward

In 1956 Wendell R. Smith published a groundbreaking article on marketing strategies called “Product Differentiation and Market Segmentation as Alternative Marketing Strategies.” The title is intimidating, … Read More >>

Write Past Your Competition

Contributed by Bryce Ward

Despite all the technological advancements in communication, the written word has not only persevered but flourished. In an age where we can call someone and talk … Read More >>

Pictures & Sound

Apple iPhone X on office desk with icons of social media facebook, instagram, twitter, snapchat application on screen. Social network. Starting social media app.

Contributed by Ryan Nelson

Instagram has been adding a lot of interesting features over the last several weeks. These are all seemingly aimed at improving the overall user experience but … Read More >>

What is the Value of Content Marketing?

Metal Wheel Concept

Contributed by Alyssa Peiser

You’ve probably heard of content marketing. It is one of those “buzzwords” that sounds fancy but is really a very simple idea – one that can … Read More >>

Your Customers Are Listening, Just Not To You

professional microphone

Contributed by Ryan Nelson

What if I told you there is a way to get your message delivered directly to ideal customers straight from the world wide web, through a … Read More >>

5 Essential Steps for Sales Success

Our Sales Manger, Kim, shares her top 5 tips for sales success.