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Influencer Series, Part III: Paid Influencer Campaigns

Influencer Series, Part Three See part 1 here and part 2…

Establishing Your Company’s Social Media Identity

Contributed by Bryce Ward Back in 1997, the very first social…

Capitalize on Your Mishaps

Contributed by Bryce Ward This past week a high-dollar restaurant…

Earth Day Everyday

Contributed by Bryce Ward Earth Day 2019 has come and gone,…

Advertising in an Increasingly Digital Landscape

Contributed by Bryce Ward When trying to better understand…

Market Segmentation – Are You Optimizing It?

Contributed by Bryce Ward In 1956 Wendell R. Smith published…

Increasing Productivity Without an Extra Cup of Coffee

Contributed by Bryce Ward It’s no secret: American love…

Interactive Content

Contributed by Bryce Ward The term “marketing” still…

When You Need to Rebrand

Contributed by Elizabeth Shaver Once a week you stop by…

The Rise of Influencer Marketing

Contributed by: Bryce Ward Social media used to be much simpler…