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Home
About
The Team
Internships
Our Agency
Career Opportunities
Don’t Buy A Duck
Services
Website Design
Live-Action Video
Animated Video
Brand Development
Pay-Per-Click Management
Google Ads Management Agency
Search Engine Optimization
Marketing Assessment
Free Website
Marketing Tools
Campaign Strategy And Ongoing Management
Projects
Portfolio
Case Studies
Client Testimonials
Blog
Contact
Our Offices
Fayetteville Office
Bentonville Office
Central Arkansas Office
Nashville Office
TAEretail Marketing Assessment
Fill out the assessment form below and someone from our team will be in touch with you soon.
Name
Email (best email for contacting you)
Phone Number
Your Company
Your Title
What category does your brand fall into?
Food & Beverage
Better-for-you / Functional
Household Goods
Health & Wellness
Beauty / Personal Care
Apparel / Fashion
Other (please describe)
If other, please describe
Where are your products currently sold? (Check all that apply)
Amazon
Walmart (in-store)
Walmart Marketplace
Sam’s Club
Costco
Target
Kroger / Regional Grocery
Convenience Stores
DTC Website
Other
Which of the following best describes your current retail stage?
Emerging brand seeking first major retail placements
Newly launched in major retail (Walmart, Target, etc.)
Established retail brand aiming to scale
National brand needing more optimized retail marketing
What is your current annual revenue range?
Under $1M
$1M–$5M
$5M–$20M
$20M–$50M
$50M+
What are your top retail growth goals for the next 12 months? (Select up to 3)
Increase sell-through velocity in existing accounts
Support a new retailer launch
Expand into additional retail chains
Improve Amazon or Walmart.com performance
Boost awareness and trial among your target shoppers
Launch new packaging or new SKUs
Build a scalable influencer/UGC program
Improve retail media (WMC, AMC, DSP, Sponsored Ads)
Build a long-term retail marketing strategy
How urgent are these goals?
Critical – we need support immediately
High Priority – within 30–90 days
Medium Priority – within 3–6 months
Planning Ahead – within 6–12 months
Who is your primary shopper target? (Choose all that apply)
Parents
Gen Z
Millennials
Health-conscious consumers
Value shoppers
Specialty dietary shoppers (keto, vegan, etc.)
Other
How confident are you in your current brand positioning and messaging?
Very confident
Some clarity, but needs refinement
We need help defining our retail messaging
Unsure
Which of the following assets do you currently have? (Check all that apply)
Brand guidelines
Product lifestyle photography
Video or UGC content
Dedicated retailer landing pages
Amazon Brand Store
Walmart Marketplace content
No formal assets yet
What channels are you currently running?
Meta Ads
Google Ads / Performance Max
Amazon Sponsored Ads
Amazon DSP
Walmart Connect (WMC)
TikTok Ads
Influencer / UGC campaigns
Affiliate marketing
None currently
Which of these best describes your digital ad performance today?
Strong and scaling
Moderate but inconsistent
Underperforming / inefficient
No ads running today
Do you use paid media to drive traffic to any of the following?
Amazon
Walmart Marketplace
Retailer store locator
DTC website
Not currently
How well are you tracking attributed sales from advertising?
Very well – solid attribution and dashboards
Some tracking but gaps exist
We don’t have true attribution visibility
Not tracking at all
If selling on Amazon, what are your biggest challenges?
Low session traffic
Low conversion rate
High CPC on sponsored placements
Poor ranking / low organic visibility
Review volume too low
Title/images need improvement
Not sure what’s underperforming
Not selling on Amazon
If using Walmart Connect, what are you focusing on now?
In-store velocity support
New distribution support
DSP for awareness
Sponsored Products
Sponsored Video
Unsure / need a roadmap
Not currently using WMC
Have you run influencer or UGC campaigns before?
Yes, ongoing program
Yes, but results were mixed
No, but interested
No, not a priority
Which types of content do you need most?
Organic UGC
Polished video assets
Retail-focused creator content (“Found at Walmart…”)
Seasonal campaign content
Amazon or Walmart review-style videos
Lifestyle + recipe/tutorial content
What sales channels matter most for your growth? (Select up to 3)
Amazon
Walmart Marketplace
Brick-and-mortar retail
Sam’s Club / Costco
Regional grocery chains
DTC website
Convenience channel
Do you have a dedicated internal team managing ecommerce?
Yes – fully staffed
Some internal support but not enough
No, looking for external expertise
Unsure
What internal challenges slow down marketing execution?
Limited bandwidth
Content constraints
Data gaps
Slow retailer onboarding / approvals
Lack of strategy
All of the above
How would you describe your current reporting setup?
Fully built dashboards
Some reporting but inconsistent
Manual reporting
No reporting tools in place
Which KPIs matter most to you? (Select up to 3)
Velocity lift in-store
Amazon conversion rate & ranking
ROAS
Attributed sales
Cost per new-to-brand customer
Brand awareness
Retailer expansion
What monthly budget range do you have for retail marketing support?
Under $5,000
$5,000–$15,000
$15,000–$30,000
$30,000–$75,000
$75,000+
What prompted you to explore marketing support now?
What would success look like for your brand in the next 6–12 months?
Anything else you’d like our team to know?
Send
