Overview:
Entrepreneur and Founder/President of 14 successful Mastermind groups wanted to expand his reach and awareness to business owners, CEOs, and leaders but didn’t have adequate time or resources.
Our Role:
As part of a broad scope marketing playbook, TAE manages LinkedIn outreach via messages sent and responded to on a weekly basis.
TAE’s Solution:
- Crafted messaging written in the client’s voice to a specific demographic determined through client discovery meetings.
- Different iterations of messaging developed and used depending on broader client goals, current campaigns and optimal response data.
- Messaging sent on a weekly basis from the client’s account.
- Follow up messaging and quality control of messaging.
TAE’s Results:
- Over the course of 8 months, over 1,600 individuals and institutions contacted with personal messaging and a timely follow up.
- Messaging has served as a targeted lead generation and opened conversations for partnership opportunities.