Find Your Story

  In a capitalistic economy, everyone has to deal with competition. There’s simply no way around it. So, if you want to attract consumers, you have to first set yourself apart from your competition (in a good way, of course). People employ a variety of strategies in trying to achieve this uniqueness, but many end up falling short. For those who have grown tired from standing on their tip toes in a crowd of competition, there is a better way to set yourself apart: You must tell your story. Whether your brand is merely yourself or a conglomerate of people,…

Sell Your Pen

The goal of advertising, simply put, is to sell something. But more broadly, to advertise means to convince – meaning that everyone, regardless of their profession, can benefit from learning how to improve their advertising skills, because who doesn’t rely on persuasion at some point in their lives? However, if you’ve ever tried your hand at convincing someone (or multiple people), then you know that persuasion is a frustratingly difficult endeavor. It can often feel like trying to find your way blindfolded through a maze, constantly running into dead ends that you didn’t see coming, desperately hoping to find the…

Location Based Targeting

Due to the unrelenting progression of technological advancements, modern advertising strategies are becoming ever more personalized, allowing businesses to optimize their marketing efforts and pin-point their intended audiences to a degree that was previously unattainable. But despite the upside of this advertising gold rush, it’s crucial to recognize its inherent shortcomings so as not to go after fool’s gold. Location-based advertising is the most recent craze in the trend toward more personalized advertising approaches. In the United States alone, location-based mobile ad spending is projected to reach $38.7 billion by 2020 (which is roughly $12 billion more than 2019), according…

Why You Need a Content Calendar

Having a content calendar is a little like meal prepping for the week. Gather all your necessary ingredients, spend a few dedicated hours in the kitchen, and voila! you have set yourself up for success in the week to come (maybe more if you utilize your freezer) with good, homemade food. A content calendar works much the same way - spend a bit of time sketching out big plans for the year, and more specific plans for week by week, and you're never left wondering what your next social post or press release will focus in on. Your content calendar…

#Chickenwar

During the past couple of weeks, restaurant chain Popeyes Chicken has stumbled its way into the social media spotlight as they accidentally pulled off one of the most successful product launches in recent history. On August 12th, Popeyes announced on Twitter that they would now be selling chicken sandwiches – not exactly a front-page worthy announcement. But what ensued from this normal, run-of-the-mill product launch was far from ordinary. As this tweet shows, Popeyes’ announcement yielded some relatively respectable – and expected – numbers, but thanks to the unpredictable nature of social media virality, their mundane product launch miraculously turned…
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