TAE Now Offering Marketing Services to Atlanta, Georgia

The Artist Evolution, a highly-rated, full-service marketing company serving Arkansas for over a decade, is expanding our traditional and digital marketing services to Atlanta, Georgia. Currently, The Artist Evolution specializes in web design, Google AdWords, Search Engine Optimization, creating a brand identity, and social advertising. The company has an extensive work portfolio, background, and reachability in digital marketing services across Arkansas and other parts of the USA. Address: 1175 Peachtree St NE, Atlanta, GA 30361 The original concept for The Artist Evolution began as a passion project for founder Derek Champagne in Hollywood California in 2005. As a serial entrepreneur…

Staying Connected with Consumers

Nearly every business, no matter size or type, has been negatively affected by the isolated measures of COVID-19 in one way or another—that much is certain. Thankfully, many businesses have found creative ways to pivot their products and services to keep their doors open and workers employed—the creativity of the restaurant industry, in particular, stands out. But unfortunately, not all businesses have been so lucky. The most detrimental aspect of the COVID-19 precautions has undoubtedly been the newfound distance placed between businesses and consumers—a necessary precaution, to be sure, but detrimental, nonetheless. In response, businesses have been working tirelessly to…

Navigating an Isolated Market: The Effect of COVID-19 on Businesses

Contributed by Bryce Ward   Humans are social beings. When times become hard, we naturally look to others for help. So when we were told that the solution to the current coronavirus pandemic is not to join hands with others but to stand six feet away from them, an unprecedented sense of confusion and uncertainty followed, especially for businesses. The economy—which depends entirely on the social relations of humans in order to thrive—has been greatly tested by these new isolated measures, leaving many business owners with a daunting problem to solve: how can a business—an entity reliant on social interaction—navigate…

The Art of the Rebrand: A Lesson from Dunkin’

 Contributed by Bryce Ward Nothing grabs consumers' attention quite like a rebrand. Rebrands often invoke the same reactions as, say, full-beard to clean-shaven transformations—that is, reluctant acceptance or outright rejection. The goal of a business undertaking a rebrand is to transition to a new brand identity with as little turbulence as possible, but this rarely happens. People naturally resist change. If you're going to switch things up, there are many factors to consider. The most common, and relatively safe, type of rebrand is a logo design change. These types of rebrands almost always face some degree of push-back from consumers,…

How to Build a Following—the Organic Way

All businesses who are producing content share one goal: to increase their following. Whether it be on social media or through blog posts, businesses everywhere struggle to organically increase their reach to consumers. There are numerous ways to address this reach-issue, but there is one step in particular that businesses often overlook—and it so happens to be the most important. Before you even begin to think of things like SEO or social media ads to increase your reach, your first step should be to accurately and clearly define your audience. Even if you would like your audience to be every…

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