Let’s face it. For many companies appearing high on the list of search engine appearances is make or break. Search engines, namely Google, can have a tremendous impact on brand awareness, industry influence and your bottomline. So, what does this mean? Search Engine Optimization, or SEO, should be a priority for most, if not all, competitive businesses. Sure, your product is better than the others, but no one is going to know about it if it’s not in front of their face. That’s why SEO is at the top of the list for most digital marketing strategies, and that’s why…

The Entrepreneur MBA Podcast PRESS RELEASE August 3 , 2022   What 2,000 Business Marketing Audits Have Taught Me, Featuring Derek Champagne on The Entrepreneur MBA Podcast   In today's podcast, Derek Champagne from The Artist Evolution and Stephen Halasnik from Financing Solutions, a leading provider of unsecured small business lines of credit, discuss the marketing best practices for small business owners based on Derek’s hands-on experience. Whether you're just starting your business, or you have been in business for years, effective marketing strategies will help you achieve a great deal of success.   Listen to the Podcast or read…

  How to Choose the Right Marketing Company    Choosing a marketing company may seem daunting. You need to understand your marketing goals, the needs of your company and select the agency best positioned to help you accomplish your objectives, usually within a set, predetermined budget. What company you choose, greatly depends on a series of factors, including: the media best suited to support your organizational message, the scope of your needs, your budget and whether you’re looking for a short-term solution or a long-term relationship. It’s an important decision, and one you shouldn’t rush into. Selecting the wrong marketing…

Contributed by Katie Kovar Why You Need a Trello Content Calendar To understand the importance of a Trello content calendars, first, we need to understand the importance of content marketing.  Content marketing is an extremely effective branding and acquisition tool that costs up to 41% less per lead than paid search. Why does content marketing get such a great ROI? Because 47% of buyers look at a minimum of 3-5 pieces of content before deciding to move forward in the sales process.  But content marketing can get messy quickly. So how in the world can you organize all of your…

Contributed by Katie Kovar You’ve probably heard of the popular social media platform Instagram, and most likely have created an account. In 2021, Instagram ranked as one of the top 4 social networks worldwide and boasted more than 1 billion active monthly users who spent over half an hour on the app each time they logged in.  While Instagram was originally known for being a free platform where you could share photos and videos with friends, over the years it has evolved into a powerful marketing machine that can connect you with brands and influencers.  In 2022 Instagram’s goal is…