Leading Apparel & Gifts Co.
World’s #1 apparel company in a particular niche needed a cohesive social media, marketing, and thought leadership plan as part of an expansion of their 7 product lines, including direct-to-consumer, online, and nationwide distribution to thousands of outlets, including the world’s largest retail stores and boutiques. Solution TAE developed, executed, and managed a comprehensive marketing […]
Brand Engagement with Unique Campaigns
Overview: Client hired TAE for unique campaigns to drive brand engagement across social media properties. Solution: TAE revitalized a national marketing campaign for an international pizza franchise from the 80s and customized it for a local market. Results: By incorporating scavenger hunt elements via social media, agency was able to drive high volume brand engagement […]
Brand Reputation for National Pizza Franchise
Client: National Pizza FranchiseOverview: National Pizza Franchise needed help managing brand reputation and customer interaction for 27 store locations on social media. In this particular case, the client received a poor review on their Facebook page and loss of business from a long-time customer.Solution: Through prompt response time and friendly and professional customer service, TAE […]
National Restaurant Chain Expanding Market Territory
Overview: National restaurant chain expanding into new market territory where new location was not easily accessible from main Interstate. Franchisee needed to build brand awareness, build roots in community, and drive traffic to location, primarily within a 5-10 mile radius. TAE’s Solution: TAE performed several strategy sessions to plan 12 months of monthly events (averaged […]
Personal Brand / Thought Leadership
Overview: Fortune 500 former CEO needed help with thought leadership for new book launch, a personal brand strategy, and integration with newly acquired consulting firm. TAE’s Solution: TAE created a comprehensive strategy that leaned into proven track record, a new book release but also expanded into other channels such as podcasting, Alexa Skills, and LinkedIn […]
Institutional Rebranding
Overview: A longtime restaurateur wanted to revive a 60+ year old restaurant brand he had recently acquired and increase sales. The restaurant needed brand management both for the ownership transition and consistent, on point messaging. Our Role: The TAE team began reputation management and social media as we developed a marketing playbook for the brand. […]
New Restaurant Opening
Overview: Local restaurateur needed help building a new brand. The restaurant needed a cohesive brand story, brand management, and a strong marketing strategy to boost presence in the community and attract customers. During soft launch customers expressed desire for better flavors and experience. Our Role: The TAE team built out a marketing playbook and began […]
Brand Story Development
Problem: A 65 year old heavy rigging and steel erection company, and leader in the industry, was sitting on a rich, multi-generational story that set it apart from its competitors, but was unsure how to tell it. Solution: Through interviews, strategic brand direction and cinematic filming, our team produced a powerful brand video that captured the essence […]
LinkedIn Outreach
Overview: Entrepreneur and Founder/President of 14 successful Mastermind groups wanted to expand his reach and awareness to business owners, CEOs, and leaders but didn’t have adequate time or resources. Our Role: As part of a broad scope marketing playbook, TAE manages LinkedIn outreach via messages sent and responded to on a weekly basis. TAE’s Solution: […]
Fortune 500 Auto Dealership
Overview: A Fortune 500 auto dealership chain with 140+ locations and multiple brands. TAE handles creative concepting for monthly promotions and other events and work closely with their marketing manager. Our Role: TAE team brainstormed multiple ideas for how to create an interactive piece for managers to work with during a meeting that would also […]