Over a fifteen-plus-year career in the marketing space, Champagne has amassed a treasure trove of knowledge about branding and marketing, and he shares his sometimes candid, often chuckle-worthy, and always clear advice with his readers here. Starting with his own tale about how he learned the consequences of good money poorly spent (spoiler alert: it involves a yard sale, a station wagon, and a confused and frightened duck named Quackers), Champagne breaks down the mystery of marketing, one question at a time. Offering a thorough overview of the crisis points that strike fear into the hearts of startups and gold-standard companies alike, Champagne offers solid solutions that promote strategic thinking and consistent execution. If you’ve ever wondered how to stop wasting money, time, and energy; if you’ve ever felt lost, in need of a road map; if you’ve ever wanted to get folks in the door and dollars in the drawer—you’ve opened the right book.
