Domino’s pizza was expanding to a new location and opening a flagship store inside a Walmart Supercenter, near WM Headquarters, and needed to quickly grow community awareness through social media within a few days of its grand opening.
Our agency created a Facebook “Like Campaign,” a type of Facebook ad strategy that prompts users to like a page, and implemented engaging content. Within the first 24 hours of the campaign, the page had received over 4,000 likes. By the end of the campaign, the new Facebook page accumulated a total of 5,448 likes at a cost of $0.05 cost-per-like rate. The client then went on to have a successful grand opening, and with the help of our agency’s ongoing social media management, their page continues to see meaningful engagement and growth.