Overview:
An 85-year old, family-owned bank had several challenges including, PR and reputation management, a stale brand and lacked market presence.
TAE’s Solution:
TAE crafted a statewide marketing plan with media recommendations based on a predetermined advertising budget. In addition to executable campaigns, TAE refreshed their current brand while maintaining their roots which generated positive results and recognition.
TAE’s Role:
The TAE team worked closely with the brand’s Marketing Director to introduce the new brand to the statewide market, updated current collateral, executed an ongoing integrated campaign strategy
TAE’s Results:
- Brand recognition
- Increased market share
- Positive public attention
- The Bank received national accolades for their new tagline and campaign