Contributed by Katelin Howell
While aimlessly scrolling through your Facebook feed – maybe you’ve noticed this lately – you tend to see more posts about groups you’ve joined rather than pages you “like.” LinkedIn isn’t the only place a business can network. Belonging to a group on Facebook means you’ll receive notifications on new posts and can contribute to any discussions on the page. If you are the admin of a group you’ll get the opportunity to branch out to existing customers and hopefully gain new customers. There are several advantages to exploring the different options in creating, joining, and connecting with different groups.