Contributed by Alyssa Peiser
Most people are not clamoring to get in front of a camera and share their story or success. It can be an intimidating experience, made even more so by deciding to blast the video out for the whole world to see – especially your potential clients. In a culture of YouTube where anyone can be a celebrity and everything gets shared, many businesses are still hesitant to jump into the world of video. But let’s talk about it – we never recommend something without having a line of reasoning to back it up!
Let’s Do the Numbers
Did you know that 87% of online marketers use video content? 92% of mobile video viewers then go share the content. Over half of marketing professionals worldwide list video as their highest ROI for content. Marketers who use video grow their revenue 49% faster than non-video users. We could keep going with the numbers – but to suffice it to say, there is an overwhelming amount of evidence that video improves your business.
The Ideal Solution
Our company’s brand video has earned us clients. We attach it in our email signatures, we promote it on LinkedIn and social media, it is on our website. We stay top of mind for clients and potential clients by having a story expressed quickly and in an easy-to-share method. It packages our brand and mission into one place, all while giving you an “inside look” into our team who also shares firsthand what we do and what matters to us. So when we encourage someone to do video, we aren’t recommending something we aren’t doing ourselves – and we have seen great success for ourselves and our clients.
A video testimonial is personal, yes. Talking up what you do and what makes your company unique, more so. And while that might seem scary, it can be achieved easily – just like a one-on-one conversation (like you would have with your prospective client anyway!) And that personal aspect is what engages your audience – it makes them feel like they know you so that they want to contact you. It builds trust.
A video is quick to watch – and easier than asking your audience to read a lot of text to grasp what you’re about. Don’t mistake – a killer website with strong content goes a long way and we specialize in building websites that are selling tools, BUT, nothing can replace the movement and life that comes with a brand story video.
Is There Any Other Way?
But maybe the numbers and personal examples don’t do it for you – you still don’t want to get in front of the camera. We get that! While we always recommend associating your face with your brand – that personal, human connection means a lot to consumers, there are ways to achieve a brand video and leave your face and voice off of it. We work with voiceover talent and experienced videographers/designers who can create an engaging video that still conveys who you are and what you do.
We recommend a video to all our clients – we build it into their plans and will work from storyboarding, filming, producing and promoting, all to help you achieve your goals. And we truly do believe it will help you get to those goals. No matter how you feel about being on-camera, we can help craft a message and visual to clearly and concisely get your brand more exposure and increase engagement.