There are quite a few factors that help Google find, index, and rank your website. One of the most important, and perhaps one of the trickiest to perfect, is the quality of your content. What determines the quality of website content is not specified in Webmaster’s guidelines and is a profound secret as far as Google is concerned. However, there are a few pointers floating around out there for web content writers.
First of all, pretend Google doesn’t exist when you are writing. Keep in mind that you are writing for more than just search rankings. If your website has well written, interesting, informative, helpful content, then your SEO will take care of itself for the most part. It is also recommended that you never try to do anything to deceive your audience or use any tricky tactics. Finally, it is important that you take steps to make your website stand out. Differentiating within your niche will add value to your website.
Read more about the quality of content in this article.