What Makes an Advertisement Great

What makes an advertisement great? What sets it apart from all the other noise and clutter we are see every single day across several mediums? AdAge set out to determine what the top 15 ads of the 21st century are so far. They methodically ask if it was unforgettable and if it was a watershed campaign that made a significant or noticeable difference on culture (among other questions). You can watch all 15 ads and read about how the ad was made and why AdAge’s panel of judges chose it. It is both a reading of nostalgia and insights into great campaign making.