If you are looking for inspiration in your business of big-trend innovations, look no further. Trendwatching.com compiled a list from across the globe and across a broad spectrum of industries. A few from their list:
- BFF Timeout. McDonalds and Coca-Cola joined forces in the Philippines with an app that rewards users for not using their phone. Innovation? Challenging attitudes about mobile use and the way it affects marketing.
- Fox Portugal. The station partnered with a blood bank institute to offer rewards related to the then-upcoming release of The Walking Dead Season 4 for people who donated blood. Innovation? Essentially demanding a service from the consumer (for a good cause).
- Delta. An in-flight program called Innovation Class that allows for mentoring by field-leaders. Innovation? Combining function (flying around the world) with improvement (mentors sharing their knowledge).
Read more here: http://trendwatching.com/trends/innovation-celebration/.