Timing is Key
Often, the strong suit of marketing is more than just great content. (Although we know content is key. Without good content, there’s not much point in posting). The timing of a post or a photo can be what makes social media worth it. Real-time marketing, while a potentially tricky feat to pull off, can engage huge demographics. Ad Age made a list of some of the top examples (such as the Oscar Selfies) that engaged celebrities, consumers, and brands alike this year. While your social media posts might not aim to engage the same way that some of this lists does, the concept is the same: be relevant, be timely, and know your target demographic.