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Navigating an Isolated Market: The Effect of COVID-19 on Businesses

Contributed by Bryce Ward Humans are social beings.…

The Art of the Rebrand: A Lesson from Dunkin'

 Contributed by Bryce Ward Nothing grabs consumers' attention…

You Can Go Viral, Too: Exploring the Principle behind Jonah Berger's Contagious Marketing

Many entrepreneurs mistakenly assume that their product doesn’t…