A Video is Worth a Thousand Social Media Posts
Not too long ago businesses scoffed at the idea of having a presence on social media. But those days are far behind us, and now businesses are fighting for shoulder … Read More >>
Posts
How to Warm Up Cold Leads
As the weather starts to cool off, it’s an appropriate time to start talking about cold leads – specifically, how to warm them up.
Marketing trends come and go, but … Read More >>
Let’s Get Personal: How to Increase Engagement on B2C Emails
Contributed by Bryce Ward
It’s no secret that consumers respond better to personalized emails than generic ones. When businesses treat their consumers like individuals instead of a collective group, they … Read More >>
Influencer Series, Part III: Paid Influencer Campaigns
Missed the first two parts of the series? You can find Part I HERE and Part II HERE!
In Part II of the Influencer series, we dived deep into … Read More >>
Establishing Your Company’s Social Media Identity
Contributed by Bryce Ward
Back in 1997, the very first social media platform was born. The platform, named Six Degrees, had humble enough origins. Inspired by the “six degrees of … Read More >>
Increasing Productivity Without an Extra Cup of Coffee
Contributed by Bryce Ward
It’s no secret: American love coffee. Coffee not only helps us shake the morning glaze out of our eyes, it helps us stay productive throughout the … Read More >>
Interactive Content
Contributed by Bryce Ward
The term “marketing” still brings to many people’s minds things like door-to-door sales, billboard advertisements, and high-school students spinning cardboard arrows in the general direction of … Read More >>
Write Past Your Competition
Contributed by Bryce Ward
Despite all the technological advancements in communication, the written word has not only persevered but flourished. In an age where we can call someone and talk … Read More >>
When You Need to Rebrand
Contributed by Elizabeth Shaver
Once a week you stop by Dunkin’ Donuts en route to work to give yourself a well-deserved treat. Today is different though. You cruise up to … Read More >>
The Rise of Influencer Marketing
Contributed by: Bryce Ward
Social media used to be much simpler – people logged on to watch adorable cat videos and “poke” their friends. This type of content still … Read More >>