Posts

Earth Day Everyday

Contributed by Bryce Ward

Earth Day 2019 has come and gone, but that doesn’t mean we should slip back into our ecologically careless ways. In reality, every day should be … Read More >>

Advertising in an Increasingly Digital Landscape

Contributed by Bryce Ward

When trying to better understand the nature of advertising, it helps to refer to its Latin origin. “Advertise” can be traced back to the Latin verb, … Read More >>

Write Past Your Competition

Contributed by Bryce Ward

Despite all the technological advancements in communication, the written word has not only persevered but flourished. In an age where we can call someone and talk … Read More >>

The Rise of Influencer Marketing

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Contributed by: Bryce Ward

Social media used to be much simpler – people logged on to watch adorable cat videos and “poke” their friends. This type of content still has … Read More >>

Moving the Needle Forward

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Contributed by Alyssa Antz

That phrase “moving the needle forward” can sound like one of those business-jargon, string of words that leaves you thinking, what does that actually mean? Even … Read More >>

The Power of Emotion

Woman using Laptop with email icon

How important are subject lines anyways? We all know that on average, across all industries, email open rates are low and have stayed that way for some time. While reports … Read More >>

Pictures & Sound

Apple iPhone X on office desk with icons of social media facebook, instagram, twitter, snapchat application on screen. Social network. Starting social media app.

Contributed by Ryan Nelson

Instagram has been adding a lot of interesting features over the last several weeks. These are all seemingly aimed at improving the overall user experience but … Read More >>

Marketing Myths You Might be Believing

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Contributed by Alyssa Peiser 

In the world of marketing, it can be easy to get lost and follow a trend or put your focus on one thing instead of taking … Read More >>

The Anatomy of a Corporate Tweet

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Contributed by Ryan Nelson

Very recently, a certain comedian had one of her tweets go viral for all the wrong reasons. Without getting into the details, the backlash, and the … Read More >>