Top 10 Lists Begin


As we begin the final month of 2014, so begins the obligatory roundup featuring “the best of” and “the most viewed” videos, commercials, and ads, among other lists.  This … Read More >>

How to be Successful with Lazy Branding


Newcastle is at it again. Lazy branding, that is. Their new effort takes fan photos and uses poor photo shopping to create ads that are both amusing and engaging. … Read More >>

Fumbling Product Name to Boost Product – Effective Marketing?

How many companies do you know of that are willing to have their name mangled in an ad? Newcastle Brown Ale has taken a decidedly self-deprecating tone that is both … Read More >>