Posts

A Marketing Case Study: Disney+

Contributed by Bryce Ward

There is an extremely high chance that you have heard about Disney+ in recent weeks, and from a marketing stand-point this is quite the feat. For … Read More >>

Write Past Your Competition

Contributed by Bryce Ward

Despite all the technological advancements in communication, the written word has not only persevered but flourished. In an age where we can call someone and talk … Read More >>

The Rise of Influencer Marketing

 

Contributed by: Bryce Ward

Social media used to be much simpler – people logged on to watch adorable cat videos and “poke” their friends. This type of content still … Read More >>

The Power of Emotion

Woman using Laptop with email icon

How important are subject lines anyways? We all know that on average, across all industries, email open rates are low and have stayed that way for some time. While reports … Read More >>

The Anatomy of a Corporate Tweet

Hand using smart phone over blur bokeh light background, business and technology concept, digital marketing, seo, e-commerce, network, internet of things

Contributed by Ryan Nelson

Very recently, a certain comedian had one of her tweets go viral for all the wrong reasons. Without getting into the details, the backlash, and the … Read More >>

Pick Up Your Camera!

Contributed by: Taylor Burkhalter

Is your company producing video content for your social media channels? No? Then your content probably sucks, fam. People stopped reading things in 2015.

Picture1

 

Touché, … Read More >>

Don’t Worry, This Isn’t Another Tide Ad….

Contributed by Ryan Nelson

Well the big game has come and gone and with it were a brand new batch of commercials. Often these spots are over-the-top, big budget, big … Read More >>

Setting your sales goals – A 4-Part Series

Part 4: Are You a Keeper or a Loser?

Business People Meeting Corporate Digital Device Connection Concept

Contributed by Kim Jennings-Eckert

See part 1, part 2, and part 3.

One of the most rewarding parts … Read More >>

The Power of Having (Google) Reviews

Customer review concept on tablet screen with office objects

Contributed by Alyssa Peiser 

When I am looking to purchase a product, find a new hairdresser or dentist, one of the first things I do is check the reviews – … Read More >>

Internet Fame: Behind the Scenes Look

Internet Fame

To: Mom

From: Taylor

Christmas Eve 2017 started off like any other day…with my mom insisting we take yet another picture. We all might as well wear go-pros … Read More >>