How to Build a Following—the Organic Way

All businesses who are producing content share one goal: to increase their following. Whether it be on social media or through blog posts, businesses everywhere struggle to organically increase their … Read More >>

How to Make Your Voice Heard

Podcasts. You’ve heard of them, you’ve probably listened to some of them, but have you considered starting your own? According to a 2019 report, an estimated 22% of Americans listen … Read More >>

A Video is Worth a Thousand Social Media Posts

Not too long ago businesses scoffed at the idea of having a presence on social media. But those days are far behind us, and now businesses are fighting for shoulder … Read More >>

A Practical Solution to Procrastination

Procrastination—it is something that every one of us know all too well, and in today’s technologically saturated world, it seems to be more prevalent than ever.

Not too long ago, …

A Marketing Case Study: Disney+

Contributed by Bryce Ward

There is an extremely high chance that you have heard about Disney+ in recent weeks, and from a marketing stand-point this is quite the feat. For … Read More >>

The Importance of Multiple Perspectives

Contributed by Bryce Ward

Group work – we have all had to do it at some point in our lives. In high school and college it meant a lot of … Read More >>

Find Your Story


In a capitalistic economy, everyone has to deal with competition. There’s simply no way around it. So, if you want to attract consumers, you have to first set yourself … Read More >>

Sell Your Pen

The goal of advertising, simply put, is to sell something. But more broadly, to advertise means to convince – meaning that everyone, regardless of their profession, can benefit from learning … Read More >>

Location Based Targeting

Due to the unrelenting progression of technological advancements, modern advertising strategies are becoming ever more personalized, allowing businesses to optimize their marketing efforts and pin-point their intended audiences to a … Read More >>

Influencer Series, Part III: Paid Influencer Campaigns

Missed the first two parts of the series? You can find Part I HERE and Part II HERE!

In Part II of the Influencer series, we dived deep into … Read More >>