What is the Value of Content Marketing?
Contributed by Alyssa Peiser
You’ve probably heard of content marketing. It is one of those “buzzwords” that sounds fancy but is really a very simple idea – one that can … Read More >>
Posts
My Daughter, The Marketing Expert
Contributed by Ryan Nelson
A little over a year ago my life changed in the best way possible. My daughter was born on Thanksgiving Day 2016 and it has been … Read More >>
Why We Always Recommend a Video
Contributed by Alyssa Peiser
Most people are not clamoring to get in front of a camera and share their story or success. It can be an intimidating experience, made … Read More >>
Psychology of Color
Contributed by Logan Rhea
A Basic Understanding for Business and Marketing
The study of colors and how they affect us, individually and/or as a group, is something some people base … Read More >>
Sales Accountability – How Do You Measure Sales?
Contributed by Kim Jennings-Eckert
How do you hold your sales team accountable? Do you base it strictly off quantity sold or clients in your portfolio? In my experience, businesses tend … Read More >>
What Your Account Manager Does
Contributed by Alyssa Peiser
In the marketing world – agency, marketing, account manager, account executive – they can all mean 10 different things. So we’d like to break it down
Going Deep
Contributed by Alyssa Peiser
Our team has recently invested in some continuing education to evaluate what it means for us to be doing “deep work.” By deep work, we mean
… Read More >> Some Hefty Humor
Trash bags aren’t exactly a glamorous sell. However, that is no reason to shy away from humor and a celebrity spokesperson. Following in the tradition of most commercials these days
… Read More >> The Shiny Snapchat
“Snapchat is a shiny object right now” said one marketer. For marketing, this is particularly true. 14 companies have purchased Snapchat lenses in a little over a month. And while
… Read More >> The Pressures and Successes of Cannes
Cannes is highly competitive, highly prestigious and the creme de la creme only attend and are awarded. The Young Lion competition doesn’t just celebrate or award creativity; no, they take … Read More >>