Statewide Bank

Overview:

An 85-year old, family-owned bank had several challenges including, PR and reputation management, a stale brand and lacked market presence.

TAE’s Solution:

TAE crafted a statewide marketing plan with media recommendations based on a predetermined advertising budget. In addition to executable campaigns, TAE refreshed their current brand while maintaining their roots which generated positive results and recognition.

TAE’s Role:

The TAE team worked closely with the brand’s Marketing Director to introduce the new brand to the statewide market, updated current collateral, executed an ongoing integrated campaign strategy

TAE’s Results:

  • Brand recognition
  • Increased market share
  • Positive public attention
  • The Bank received national accolades for their new tagline and campaign
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