An 85-year old, family-owned bank had several challenges including, PR and reputation management, a stale brand and lacked market presence.
TAE crafted a statewide marketing plan with media recommendations based on a predetermined advertising budget. In addition to executable campaigns, TAE refreshed their current brand while maintaining their roots which generated positive results and recognition.
The TAE team worked closely with the brand’s Marketing Director to introduce the new brand to the statewide market, updated current collateral, executed an ongoing integrated campaign strategy
- Brand recognition
- Increased market share
- Positive public attention
- The Bank received national accolades for their new tagline and campaign