National Restaurant Chain Expanding Market Territory
National restaurant chain expanding into new market territory where new location was not easily accessible from main Interstate. Franchisee needed to build brand awareness, build roots in community, and drive traffic to location, primarily within a 5-10 mile radius.
TAE performed several strategy sessions to plan 12 months of monthly events (averaged 2 per month). Each event was centered on driving local traffic with a large focus on tying into local schools.
- TAE managed social media including, product promotions, event promotions and company culture.
- TAE coordinated with program directors and PTO of select schools for joint marketing / advertising efforts and event planning.
- TAE team always attended events to ensure success by coordinating, managing and executing acquisition efforts.
Our team was able to achieve brand recognition and increase sales through managing and executing social media / reputation management and event planning. Franchisee was thrilled with increased social media engagement and the attendance and positive responses at events.