Contributed by Alyssa Peiser
In the world of marketing, it can be easy to get lost and follow a trend or put your focus on one thing instead of taking a holistic approach.
By no means a comprehensive list, these are just a few things that might be a marketing myth you have been believing. Let us help you debunk those myths!
All you need is a website
While having a website – a quality website with your branding that has a decent flow, nice design and good SEO – is important, it is a mistake to think this is the only marketing effort you will need. Yes, you can use a website as a marketing tool, but don’t discount all the other avenues and outlets for marketing your brand.
We believe in a holistic approach – one that puts you in front of your audience multiple times in multiple ways – truly creating the sense that you are everywhere.
Referrals/word of mouth is all the marketing you need
Similar to websites…referrals are so important, and they give your brand enormous value – who better to be your brand ambassador and sing your praises then a satisfied client?
The caution here is to not rely on them solely. Having a comprehensive marketing plan/approach allows you to utilize those referrals, but not put all your new business into them. If you’re a small business, this might be hugely important. Consider adding in some other elements to complement those efforts and the great work you are already doing!
Case studies are not important
Case studies allow you the opportunity to quickly and concisely present to your prospective clients the value you provide – and how you did it. These are usually a mix of text and graphics: a snapshot of how you tackle problems and are solutions-oriented. Don’t lose the opportunity to showcase your successful work and win new clients.
All social media posts are equal
As anyone who either scrolls through Facebook or posts to Facebook (so…everyone?) can tell you, some posts on Facebook or Instagram or Twitter perform better than others. You’ve probably even noticed this fluctuation in your own personal posts – why one photo gets way more likes and comments than another. It is also (sometimes) the reasoning behind why one tweet goes viral vs. another (see here: link to Taylor’s post).
Same thing goes for your business posts. Typically, a post that shows real people engaging in real ways with the brand – whether that is your staff celebrating a birthday or the winner of an office contest – gets the most engagement. This is somewhat general, yes, but the important thing here is to recognize what works best for your brand and capitalize on it. Note: that doesn’t mean that you revert to only those kinds of posts – it just means that you take note of what people appreciate and engage with the most.