An international juicer manufacturer using a price skimming strategy for their premium, high-end product struggled to increase conversion rates among other challenges.
A global company, their biggest challenge was increasing conversion rates within a small, target market. Other challenges included primarily word-of-mouth advertising, increased competition, need for unique selling proposition, the founder’s reputation and a need for reputation management.
TAE’s Role and Solution:
Working with this 80+ year company, the TAE team completed a brand refresh from logo to website, including a compelling tagline that clearly positioned the client as THE leader and premium choice over competition. Additionally, a Marketing Playbook and audit of existing tools was completed to:
- Discover additional distribution channels
- Promote brand awareness
- Create and manage campaigns on a national level
- Create partnerships
- Develop influencer marketing strategies
TAE’s team uncovered over $800 million in potential revenue opportunities through additional distribution partnerships, such as, Amazon.com! Through the implementation and execution program, our team garnered brand recognition and brand consistency through:
- Social Media Engagement
- Content Marketing
- Updating Marketing Tools
- Reputation Management