Influencer Series: Introduction

Only three years ago, the word “influencer” was practically unknown and unused. Now, it is one of the most important terms in modern marketing discourse.

One glance at the Google Trends graph below conveys just how stratospheric the rise of influencers into our common language has been in recent years. But as is the case with anything new and successful, our knowledge of influencer marketing is far from complete.

Influencer marketing is still evolving and will continue to evolve so long as social media (the launch pad from which it skyrocketed) does, too.

In order to help you better understand the many facets of influencer marketing, we’ve created this three-part series that dives deep into influencer marketing.

What exactly do influencers do? How did they come to be? And most importantly, why do they matter?

As we will see in the next two parts, influencer marketing can be approached from multiple angles. Whether you own a mom-and-pop store or a multi-million dollar business, an influencer campaign can help you expand your company’s outreach and–when done correctly–increase sales.

How, exactly, to use it correctly will be the subject of the series.

Click HERE to read Part Two of the Influencer Series.


Contributed by Bryce Ward