Contributed by Bryce Ward
Only three years ago, the word “influencer” was practically unknown and unused – now, it is one of the most important terms in modern marketing. One glance at the Google Trends graph below will convey just how stratospheric the rise of influencers into our common language has been in recent years. But as is the case with anything new and successful, our knowledge of influencer marketing is far from complete. Influencer marketing is still evolving and will continue to evolve as long as social media (the launch pad from which it skyrocketed) does, too.
In order to help you better understand the many facets of influencer marketing, we’ve created a three-part series that dives deep into this relatively new phenomenon. What exactly do influencers do? How did they come to be? And most importantly, why do they matter? As we will see in the coming weeks, influencer marketing can be approached from multiple angles. Whether you own a mom and pop store or a multi-million dollar business, an influencer campaign can help you expand your company’s outreach and – if done correctly – increase sales. How, exactly, to do it correctly will be the subject of our two-part series. Each business is unique, and your approach to influencer marketing should reflect that uniqueness.