Engineering Firm

Overview:

A 50-year national Engineering & Architectural firm servicing Fortune 500 companies solicited our services, initially, for a brand refresh.

TAE’s Role: 

After consulting with key executive team members, the firm partnered with TAE for a Marketing Playbook and Implementation Program.

TAE’s Solution:

• Craft a national marketing plan with executable campaigns
• Increase brand presence
• Establish the firm as an industry leader
• Perform an internal audit to determine gaps in their internal and external marketing
• Create brand cohesion in a “top-down” approach

Through a solutions-oriented process, TAE team worked closely with the firm’s Marketing Director to:

• Update current collateral
• Develop a new website
• Develop sales tools
• Implement and execute several national campaign