Engineering Firm

January 24, 2019/in Case Study /by The Artist Evolution

Overview:

A 50-year national Engineering & Architectural firm servicing Fortune 500 companies solicited our services, initially, for a brand refresh.

.TAE’s Role:

After consulting with key executive team members, the firm partnered with TAE for a Marketing Playbook and Implementation Program.

TAE’s Solution:

Craft a national marketing plan with executable campaigns
Increase brand presence
Establish the firm as an industry leader
Perform an internal audit to determine gaps in their internal and external marketing
Create brand cohesion in a “top-down” approach

Through a solutions-oriented process, TAE team worked closely with the firm’s Marketing Director to:

Update current collateral
Develop a new website
Develop sales tools
Implement and execute several national campaigns