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A 50-year national Engineering & Architectural firm servicing Fortune 500 companies solicited our services, initially, for a brand refresh.
After consulting with key executive team members, the firm partnered with TAE for a Marketing Playbook and Implementation Program.
- Craft a national marketing plan with executable campaigns
- Increase brand presence
- Establish the firm as an industry leader
- Perform an internal audit to determine gaps in their internal and external marketing
- Create brand cohesion in a “top-down” approach
Through a solutions-oriented process, TAE team worked closely with the firm’s Marketing Director to:
- Update current collateral
- Develop a new website
- Develop sales tools
- Implement and execute several national campaigns