Engineering Firm

Overview:

A 50-year national Engineering & Architectural firm servicing Fortune 500 companies solicited our services, initially, for a brand refresh.

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TAE’s Role: 

After consulting with key executive team members, the firm partnered with TAE for a Marketing Playbook and Implementation Program.

TAE’s Solution:

  • Craft a national marketing plan with executable campaigns
  • Increase brand presence
  • Establish the firm as an industry leader
  • Perform an internal audit to determine gaps in their internal and external marketing
  • Create brand cohesion in a “top-down” approach

Through a solutions-oriented process, TAE team worked closely with the firm’s Marketing Director to:

  • Update current collateral
  • Develop a new website
  • Develop sales tools
  • Implement and execute several national campaigns
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