Creating a Successful Storytelling Campaign

Contributed by Alex Serrano

It’s no secret that people love stories.

Any personal or emotional connection to a brand is always a powerful way to grow customer loyalty and to create a larger fan base for your business! It doesn’t matter if your business is in the food industry or collaborates with medical companies-a personal story connected to your brand can be incredibly influential. Below are examples from 3 widely successful campaigns that not only inspired, but emotionally connected with audiences of all ages.