CPG and Retail Industry LinkedIn Lead Generation
A CPG/retail brand marketing company needed help finding qualified leads in their industry. TAE developed a 3 month LinkedIn lead generation campaign to help this company access and develop new lead lists. TAE started with researching the target industries and created a 1 minute animated explainer video to introduce the company’s services to potential leads on LinkedIn. TAE worked closely with the company to determine messaging and target lead lists.
Using LinkedIn automated messaging software, TAE sent out 250 connection requests a day to industry lists on LinkedIn. Once a lead connected, a series of informative messages were sent which shared the explainer video and gave the lead a chance to schedule a meeting with selected company sales reps. This automated campaign led to a new weekly sales meeting with prospective leads while also collecting hundreds of email addresses for a follow-up lead nurture campaign. The brand marketing company only had to provide target industries and titles, TAE managed the rest of the LinkedIn lead generation efforts. This campaign let TAE do the heavy lifting of initial lead generation so the client could focus on closing sales opportunities.