https://theartistevolution.com/wp-content/uploads/2020/03/logo.png 0 0 The Artist Evolution https://theartistevolution.com/wp-content/uploads/2020/03/logo.png The Artist Evolution2015-02-13 19:21:222015-02-13 19:21:22Cinemagraphs, the New Ad
Cinemagraphs, the New Ad
Facebook has a new type of ad they are hoping will give users cause to pause their newsfeed scroll-through. This new eye-catching and mesmerizing ad is known as a cinemagraph. These ads are part photograph and part video – not unlike a gif, although only part of the picture moves (as opposed to a traditional gif in which it an abbreviated video).
Advertisers are hoping the novelty of such an ad (these aren’t necessarily new) will keep the viewer’s attention – being so mesmerized they just can’t look away. What more could an advertiser want?