The Importance of Writing in Marketing

The Importance of Writing in Marketing

Contributed by Bryce Ward


Social media, graphic design, commercials, e-blasts, print ads, branding… When you hear the word “marketing,” these are all things that are likely to pop into your … Read More >>

LinkedIn Messaging: How to Write Messages that Convert

LinkedIn messaging can be an effective tool for building relationships with target audiences outside of your immediate network, but finding the right words to spark those relationships can be difficult. 

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How to Increase Your Open Rates on Emails

When it comes to getting consumers to open your emails, nothing is more important than writing effective subject lines. 

A lot of factors go into achieving successful email open rates … Read More >>

You Can Go Viral, Too: Exploring the Principle behind Jonah Berger’s Contagious Marketing

Many entrepreneurs mistakenly assume that their product doesn’t have what it takes to go viral just because it isn’t very exciting or intriguing, but in reality, any product—however inherently mundane Read More >>

How to Become a Top-of-Mind Brand

The underlying goal of all advertising can be boiled down to one aim: to make one’s brand top-of-mind to consumers in its respective market. Unless you are one of the … Read More >>

One Simple Trick to Improve Your LinkedIn Posts

Three lines. That’s how much room LinkedIn gives you to write a compelling hook for your post before the words, “…see more” cut it off from view and interrupt the … Read More >>

A Practical Solution to Procrastination

Procrastination—it is something that every one of us know all too well, and in today’s technologically saturated world, it seems to be more prevalent than ever.

Not too long ago, … Read More >>

Why Google Certifications Are Worth Your Time

Contributed by Madison Mouser

As an owner/manager/employee, there are already about one hundred items on your task list at any given time. Strong prioritization has to be in the works … Read More >>

Welcome New Interns!

Join us in welcoming our new interns, Hilary, Joanna and Lauren – we are excited to have them all this semester!

 

Hilary Norcross 

Hilary grew up in Memphis, TN. … Read More >>

Location Based Targeting

Due to the unrelenting progression of technological advancements, modern advertising strategies are becoming ever more personalized, allowing businesses to optimize their marketing efforts and pin-point their intended audiences to a … Read More >>