The Rise of Influencer Marketing

Asian woman using on mobile phone live on social media while drinking coffee near window at cafe restaurant,Digital age lifestyle,Technolgy using concept.

Contributed by: Bryce Ward

Social media used to be much simpler – people logged on to watch adorable cat videos and “poke” their friends. This type of content still has … Read More >>

Moving the Needle Forward

Picture1

Contributed by Alyssa Antz

That phrase “moving the needle forward” can sound like one of those business-jargon, string of words that leaves you thinking, what does that actually mean? Even … Read More >>

The Power of Emotion

Woman using Laptop with email icon

How important are subject lines anyways? We all know that on average, across all industries, email open rates are low and have stayed that way for some time. While reports … Read More >>

IGTV  

igtv-logo-circle-transparent-png

Contributed by Taylor Burkhalter

Last year, Instagram introduced the “Swipe Up” feature in IG Stories, which has been a large success among content creators and brands, making it easier to … Read More >>

Pictures & Sound

Apple iPhone X on office desk with icons of social media facebook, instagram, twitter, snapchat application on screen. Social network. Starting social media app.

Contributed by Ryan Nelson

Instagram has been adding a lot of interesting features over the last several weeks. These are all seemingly aimed at improving the overall user experience but … Read More >>

Marketing Myths You Might be Believing

DIGITAL MARKETING new startup project ,  Interactive channels , Business innovation technology work

Contributed by Alyssa Peiser 

In the world of marketing, it can be easy to get lost and follow a trend or put your focus on one thing instead of taking … Read More >>

The Anatomy of a Corporate Tweet

Hand using smart phone over blur bokeh light background, business and technology concept, digital marketing, seo, e-commerce, network, internet of things

Contributed by Ryan Nelson

Very recently, a certain comedian had one of her tweets go viral for all the wrong reasons. Without getting into the details, the backlash, and the … Read More >>

Storytelling In Marketing

Contributed by Taylor Burkhalter

When I was 3 years old, I tripped and fell onto a glass beer mug and bursted my knee open, severing my patella tendon. I don’t … Read More >>

Designing a Business Card – Tips and Pitfalls

Designing a Business Card

Tips and Pitfalls

Contributed by Logan Rhea

Even though businesses have had to adapt to the digital age, the staple of a paper business card is … Read More >>

What is the Value of Content Marketing?

Metal Wheel Concept

Contributed by Alyssa Peiser

You’ve probably heard of content marketing. It is one of those “buzzwords” that sounds fancy but is really a very simple idea – one that can … Read More >>