Brand Story Development

Problem: A 65 year old heavy rigging and steel erection company, and leader in the industry, was sitting on a rich, multi-generational story that set it apart from its competitors, but was unsure how to tell it.

Solution: Through interviews, strategic brand direction and cinematic filming, our team produced a powerful brand video that captured the essence of the company, their values and its rich history. Strategic filming methods, such as the DGI Phantom 4 Drone, and set locations like Philips Arena, home of the Atlanta Hawks NBA franchise, allowed us to create epic visuals that highlighted the grand scale of the company’s capabilities.

The video was packaged in multiple formats to maximize exposure through YouTube, Facebook, LinkedIn, Twitter and Instagram / IGTV channels.

Results: The client was ecstatic with the final product. The company now has a valuable tool available for educating potential clients, recruiting top talent and raising overall brand awareness.

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